Need some Advise Answer regarding Facebook PPC

Discussion in 'General PPC Discussion' started by jeanlance, May 11, 2012.

  1. jeanlance

    jeanlance Senior Member

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    [TH="class: a w sortheader, bgcolor: #DBDBDB"]Date Range[SUP]?[/SUP][/TH] [TH="class: b sortheader, bgcolor: #DBDBDB"]Campaign[SUP]?[/SUP][/TH] [TH="class: a sortheader, bgcolor: #DBDBDB"]Ad Name[/TH] [TH="class: b sortheader, bgcolor: #DBDBDB"]Impressions[SUP]?[/SUP][/TH] [TH="class: a sortheader, bgcolor: #DBDBDB"]Clicks[SUP]?[/SUP][/TH] [TH="class: b sortheader, bgcolor: #DBDBDB"]CTR[SUP]?[/SUP][/TH] [TH="class: a sortheader, bgcolor: #DBDBDB"]CPC[SUP]?[/SUP][/TH] [TH="class: b sortheader, bgcolor: #DBDBDB"]CPM[SUP]?[/SUP][/TH] [TH="class: a e sortheader, bgcolor: #DBDBDB"]Spent[SUP]?[/SUP][/TH] [TR="class: u"] [/TR]
    05/04/2012-05/10/2012 My Ads My ad i am changing he name here :) 10,063 2 0.020% 0.19 0.04 0.38

    I set CPM as $0.04

    Why i see $0.38 spent on my campain when i only see 10.063 impressions is million is 1000 ?????????
     
  2. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    I think that you have been charged for 2 clicks as CPC is $0.19. You would have opted for/set the charging on CPC basis and not cost per impression basis.
    If thats not so, ask the FB guys.
    Thanks.