Hi, I own an exact match domain + website of a pretty famous author (passed away many years ago) which ranks #1 Google for the EM keyword plus other related kws. It gets some decent amounts of traffic but it can be surely improved. The site is not currently "connected" with any social networks. I realize social networks could be a huge base of traffic since the claimed official Facebook page has 1 million+ people liking it. I read Facebook will not allow creating public figure pages unless they are official (I do not own any rights to author's work). As far as I read - another option would be to create a Facebook group. I need some advice from you guys on driving traffic from Facebook or any other social networks. Thanks in advance!