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Need SEO advice with a client's site due to legal issues....

Discussion in 'White Hat SEO' started by Tommybee, Mar 3, 2012.

  1. Tommybee

    Tommybee Junior Member

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    I have a client with a PR5 domain who I got ranking on the first page for a vey competitive niche. He's having legal issues and has to change his business name along with his website's name. What should I do to have him hold on to the rankings?

    Would a 301 redirect be enough?

    Thanks in advance,

    Tom
     
  2. directaxcess

    directaxcess Power Member

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    301 redirect would definitely help... but if you have a keyword domain that you're about to lose, than you will eventually drop in rankings unless you keep up some serious (and legit) link building.
     
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  3. seoquickheal

    seoquickheal BANNED BANNED

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    Ranking should be dropped for some reasons.

    Intimate your change of domain and name in the current website to make your visitors to know about it in advance, then the ranking wont affected.
     
  4. Tommybee

    Tommybee Junior Member

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    It's not a keyword rich domain so I'm hoping that it won't be too severe. There are about 300 high pr properties that I have control over and will be able to adjust those to point to the new domain but a lot of the other links will point at the old one which will be re-directed.



    Could you expand on that? What do you mean by "intimate your change of domain"... because simply telling the visitors about it will not do anything to how Google decides to rank the site...

    Tom
     
  5. KevinA

    KevinA Regular Member

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    Yep, definitely do a 301 redirect from your .htaccess

    Based on experience your new site should start ranking close to your original ranking, in about 1 week. It may fluctuate a bit after that, but theres nothing you can do about that other then starting an SEO campaign on your new domain.

    But definiately do the 301.
     
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  6. Sacrilege

    Sacrilege Regular Member

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    I had a similar issue with a client with a PR6 site. After moving we dropped to PR5 but I had it back up to 6 a few months later. You need to do a page-by page 301 from the old site to new. New site will retain the majority of the existing PR. However, once you lose the original domain Google will recrawl and you'll lose PR as google discovers that the 301s no longer exist. But this can take months so you will want to update all of the links that you control and use this time to build new links.
     
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  7. Tommybee

    Tommybee Junior Member

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    Thank you for pitching in :)
     
  8. the_demon

    the_demon Jr. Executive VIP

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    As everyone has said a 301 is your best options. You'll lose maybe 10% of your ranking weight, but so long as you keep up your link building you shouldn't drop to badly.
     
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  9. dr.pepper

    dr.pepper Regular Member

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    In google webmaster tools there is a section for changing your URL - i think this may benefit you
     
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  10. Tommybee

    Tommybee Junior Member

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    I will look into that... thank you.
     
  11. raven123

    raven123 Regular Member

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    301 is your best bet. Really you have to get over this somehow and 301 is the least harmful way.

    Good luck!
     
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