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Need quote advice - Customer is a whale but super cheap.. Black Amex holder...

Discussion in 'Black Hat SEO' started by txhepoker, Apr 11, 2012.

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  1. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Hey guys,

    Got a customer that needs a site, keywords in the midhigh range, consulting biz. Wants to meet this week. No orm needed just site and seo..

    I can deliver what he wants but want to get most I can.

    Facts..

    Former ceo
    5 search terms -
    2.5 Mill house
    1.5 Mill 2nd home
    Black amex holder...
    Super cheap... ;)

    I understand the facts are very vague. If anyone has dealt with a similar customer any advice you can give can is appreciated.

    I think I might give the site for free as long as he signs a long term SEO contract. But for how long...?
     
    Last edited: Apr 11, 2012
  2. DutchTrafficService

    DutchTrafficService Regular Member

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    If you can't price yourself why are you in this bussiness..?
    Serious question.
     
  3. jlei523

    jlei523 Regular Member

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    Wait, so does he want to buy a website that you own or does he want SEO service?
     
  4. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Why are you replying if you can't spell business?

    ;)
     
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  5. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    He wants a site built and seo. As this is my first whale, I am looking if anyone has had a similar customer profile and any advice they can give. Most of my customer base is small to mid local biz.

    Have a great day!
     
  6. Danny1111

    Danny1111 Elite Member

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    My opinion from dealing with several clients is this.

    Most Seo People on BHW sell themselves too cheap to USA Based Clients.... mainly
    because the knowledge we have would take these people forever to learn and probably
    never master.

    So no I would not give him anything for free .. I would perhaps offer a discount based on
    length of contract of the Seo work but that's as far as I would go.

    Personally we offer 6 month contracts then month to month - 90% of all clients stay for the
    long term because we get results ... and believe me if you price something too low after 9 months
    you start kicking yourself or complaining lol ..... so yeah these people need us just as much as we
    need them.

    GoodLuck.
     
  7. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Thank you danny1111, and I agree. My first clients got in crazy cheap and they are spending a dime to get 10 dollars back. I like the month to month idea. That will eliminate the contract stigma.

     
  8. inumel

    inumel Senior Member

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    well this is kinda a tough situation your in. Because he is a "whale" you know he has the funds at his disposal's but dealing with these " Whale's " personally they are expecting the world for basically next to nothing. My best advice is don't sell yourself short and be stern with your pricing, HE WILL TRY TO NEGOTIATE your pricing don't do it don't waver or go lower the price is set in stone... Your a business man and he is a business man, Also the long term seo contract is plausible and on top of that you can purchase a nice little reseller hosting package and charge him XXX to host his site either monthly or yearly . for the seo aspect make sure put in writing what your doing and your time for doing each task. Everything must be in writing , IF your like most people everything is going to be outsource but he needs to see you are putting in alot of work even if you are really not. Also throw in a Little social media and twitter thing just to make the perk's of your services nice. With these " Whale's " they love to see they are getting a lot of work but a few extra perks when they are buying something.
     
    Last edited: Apr 11, 2012
  9. crashed

    crashed Jr. VIP Jr. VIP Premium Member

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    So just cuz he's got money you want to take advantage off him?

    Your quote shouldn't be based on taking him for as much as you can get rather on how much what you are giving is worth.
     
  10. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Yes, I have no problem and will absolutely admit that if I can sell a candy bar for $1 or $10,000 I would sell it for $10,000!

    The results / goals are the same and if you're telling me you wouldn't charge a local plastic surgeon more vs a dry cleaner who might have similar rank competition you are lying to yourself. Be honest man. We are all here to make money!

    :beach2(2)
     
  11. LukaB

    LukaB Jr. VIP Jr. VIP Premium Member

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    Business changes depending with who you are dealing with.Did he tell you what price is he looking around? Cheap for him might be a good amount for him, as I suppose you 2 are in different levels.

    So has he told you his aprox. budget?
     
  12. ajithrocksca

    ajithrocksca Jr. VIP Jr. VIP Premium Member

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    Never sell yourself short. You can help a struggling hardworking newbie to come up, but never sell yourself short for bigger players, they have the money, let them pay for what they get.
     
  13. tubeincreaser

    tubeincreaser Regular Member

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    For SEO charge a $5,000 set-up fee and then $2,500 per a month afterwards (12 months), this is what I do for all my clients. For a website charge $7,500 and don't flinch at the price, stay solid on it. He has the money and if he wants to be successful he will know that these are the costs of business. These are the same exact rates I charge my clients, albeit most of them are not make as much as he is.
     
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  14. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Hell yea tubeincreaser! That's what i'm talking about. Big Baller!!

     
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  15. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    LOL yea luka, more business for me means more for you!!!

    No budget yet. Will know more tonight.

     
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  16. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Thanks for the advice and PM Guys.. Great stuff... Especially the doctor client PM story I got.
     
  17. artizhay

    artizhay BANNED BANNED

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    Sounds like you're erring on the edge of the trap a lot of service businesses fall into and that is basing your pricing on your client's income and not your standard pricing scheme.

    So if you need a quick way to concoct a quote, come up with an hourly rate, determine how long it will take to build the site, determine how many hours you will spend on SEO, and then charge accordingly. Your hourly rate does not change based on your clients' income, so don't fall into that trap.

    I don't mind giving you an estimate of what I would quote the client if you send me the site and SEO info.

    Anyway, if he continues to go below your quoted cost (if it's reasonable), just tell him you can't work for his proposed cost. Don't be afraid to tell a client no.
     
    Last edited: Apr 11, 2012
  18. DutchTrafficService

    DutchTrafficService Regular Member

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    Probably because i'm not from a country that speaks english (thank god).

    How's your dutch?
     
  19. BLIXX

    BLIXX Regular Member

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    What tubeincreaer said.

    Big dogs will only eat you alive if they smell blood, so the key is to
    not bleed: They don't have their money because they are flippant, irrational or undisciplined. They want to know the value behind the number you shoot them; so if you have a portfolio, let it speak. Regardless of whether or not you have a portfolio, though, prepare an analysis of the sites he is up against and develop a presentation strategy of what he needs to know to be ranked well - he's a competitive man, tell him how he will win.

    The best way to show any client, not just boss baller pimeronis, that you know your stuff is to teach them a bit: Even if you are as nebulous as a black hole in your descriptions to him, to his ears you're going to sound like a god damn genius so long as you are fluid and authoritative. And actually know what you're talking about.

    Be confident, even aggressive if/when necessary. You're the Man - he's an over-paid mutant maker.
     
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  20. jb2008

    jb2008 Senior Member

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    How in the hell can the customer get any sort of ROI if they pay $5,000 then 2,500 / month for SEO for ONE website... lol, maybe I should go into SEO services rather than doing SEO for my own sites...
     
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