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Need my adwords landing page critiqued

Discussion in 'Adwords' started by sapmi, Aug 16, 2011.

  1. sapmi

    sapmi Junior Member

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  2. jbrewski

    jbrewski Junior Member

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    look into some SEO services!

    maybe place ads on facebook and target it

    20/1 is still a high ratio (I know you haven't got a lead, but I would expect by the time you get to 40-50 you should have 1)
     
  3. sapmi

    sapmi Junior Member

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    Good, I am looking at microsoft and may look into facebook soon. However, just want to make sure Im doing the best possible as far as my landing page goes, so i'm not putting anyone off enquiring
     
  4. PhillyLuke

    PhillyLuke Junior Member

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    If you are looking for strictly tips to improve the conversion rate of your page I would try a few things within a multivariate testing environment so you know your not simply "guessing" at what might works better (I use Google Web Optimizer)

    1 - Location of the contact form: Try moving it above the fold of the page. You might even try including 2 of them (1 above the fold - 1 below at the bottom of your copy)

    2 - Contact form styling: Also try running a few experiments with your contact form - vary the text and text size your using, try seeing whether centering the form on your page makes it more attractive, experiment with various button sizes and types, try offering a nicely CSS styled form vs. the fairly plain one you have here.

    3 - Call to actions in copy: Try varying some of the text your using on your site - sometimes you might find using a certain type of language (Like "get more information" instead of "subscribe" or something similar) could impact your conversions quite nicely.

    4 - Photos: I've found in some work for a previous client that using images of the actual staff vs. stock photos led to a noticeable increase in our conversion rate. It made the company appear more "down to earth" and gave us a little more trust in consumers eyes (or at least the data led me to believe that). You might want to try some experiments with higher quality photos or different locations.

    5 - Copy the pro's: A lot of professional travel sites (in your case) might have already spend years grueling over their landing pages and taking a peek and using their design as a A/B split test (vs. yours) might show an awesome improvement.
     
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  5. sapmi

    sapmi Junior Member

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    Thanks for that. With looking at the professional landing pages of the travel companies, I could certainly look at them for ideas. Is there any way I can find out the pages are actually working for them?
     
  6. roamer

    roamer Power Member

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    Also, change the background. The pattern is too distracting, you don't want it to compete with your copy.
     
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  7. sapmi

    sapmi Junior Member

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    Anyone who contributes here gets a thanks and a rep from me!

    Result: 20 clicks, one lead...and that is with an experimental campaign...good stats I think, which obviously could be better. I will implement these changes and to some split testing...
     
  8. krzysiekz

    krzysiekz Senior Member

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    Purely from a buyers point of view, I'd probably like to see a few more photos. I like the current two on there (bit small) but they look really appealing. I think if you added maybe a few more, but hey... that could just be me.

    I'm no conversion expert, but it seems short and to the point so I don't think (within my unexperienced opinion) that there is anything wrong with it.

    Good luck :)
     
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  9. netadikt

    netadikt Newbie

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    Also, keep the photos in gallery style and check your stats after 200 clicks.
    Some money has to burn in the system to know how things work!
     
  10. Macko

    Macko Newbie

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    for the best quality score:
    you have 3 h1 tags, keep it one and use it as your main keyword
    you have 2 h2 tags keep it one and use it as a very similar keyword to your main kw
    you missing meta description, put your main kw there
    alt image tag - one missing, use main kw in name of image

    hope that will help to improve your QS
     
  11. hurn

    hurn Power Member

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    hey this is looking ugly to me. Build a professional site and link the offer.
     
  12. _Sunny_

    _Sunny_ BANNED BANNED

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    Fellow members have given you suggestions for your landing page but there's one thing that skipped out,,,
    did you target your ad properly?
    Maybe you should 1st fix that thing.....20 clicks s nothing when you're starting with adwords.
    if your cpc is not too high,maybe you should wait for 100 clicks to decide where you went wrong.
    also,i hope you're usng some buying keywords in the campaign and not just using the keywords suggested by the keyword tool.
     
  13. mikeee1

    mikeee1 Newbie

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    Honestly, the backround ,makes it difficult to focus on reading it hurts my eyes, its too distracting. I would try something a little easier on the eyes.
     
  14. d2ugsd

    d2ugsd Registered Member

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    Your headline needs to be improved.
    Your call to action is way below the fold of the page, if you want people to fill this form, remove the phone number from the headline and come up with a better one.

    Give them something for free so they can fill this form!
    Have some testimonials as well, and split test the whole thing part by part
     
  15. tabims

    tabims Junior Member

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    I'd highly recommend having the form float right of the text at the top of the page. You may experience more conversions also if you add a video... There are also a number of wordpress themes that might help you design a better page.

    I'd recommend installing Impacto theme, and easywpseo (both are in the downloads section of bhw) - I'd also recommend a "popup domination" style popup offering something for free, or maybe have a quick 'enter to win' call to action - that just grabs name/email - then drip feed the subscribers with follow-up offers, until they give you more information.

    This is also a good way of building your list -which is important, because you can then reach out to these people who may not purchase now, but will more likely purchase in the future.