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Need marketing ideas for curtain shop

Discussion in 'Offline Marketing' started by Melis, Aug 29, 2011.

  1. Melis

    Melis Registered Member

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    Hello guys the thing is my cousin have a curtain shop it's big it have very good quality curtains very good office/shop but the thing is that theyre almost on bankrupt because of no marketing or advertisment. The shop is in my city oldtown so the place is very good.
    Im going to university this year marketing studies and I thought I need to help my cousin and Im here to ask you what marketing/advertisment would you use to make it reborn like phoenix from ashes?

    I have thoughts about:

    Website - the thing is that website is realy poor quality and not very good SEO'ed but im only good at wordpress so i think i would make a one on wordpress well for a start..

    Direct Mail - i thought it would be good idea to direct mail all new areas of my town where people build theyre houses and starting to equip a house with a good quolity letters advertiseing the shop

    Then i thought about flyers maybe i could share them in public places or somthing.

    I need some ideas could you help? What you would be doing in this situation? My budget is about 2500$

    Maybe local newspaper ads?

    I dont know any other places where i could get help on this so Im asking for it at BHW

    Please discuss with me ask questions I have to do this fast cause if I dont ...

    Thanks,
    Melis
     
  2. b1step-ahead

    b1step-ahead Power Member

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    go to vflyer and make a free ad- use the vflyer ad poster to post really nice ads on craigslist- This is free, and works good. Also, go out and find 10 upscale apartment complexes and meet with the property manager. There always looking for good vendors.

    Make a youtube video on how good you make your product- attach that video to your vflyer ad-

    if this info is helpful please hit the thanks button good luck
     
  3. Fathom

    Fathom Power Member

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    Hello Melis,

    I don?t want to be negative to you but investing $2500 sounds like a big mistake to me.

    I don?t know where you?re from but in the UK a lot of small businesses have not survived the last 10 ? 20 years.

    Some examples:
    Computer shops were out done by the likes of PC world, and you can even buy a PC online from Dell, HP, Sony.
    Butchers were out done by the supermarkets
    Dry Cleaners were out done by the supermarkets
    Florists were out done by the supermarkets

    I?m not saying that these kinds of businesses can?t survive, but they will not have a huge success

    Last year I had new curtains in every room of my new home, and I remember that I did look online but curtains are something that you physically need to see before buying them as I needed to see the quality of the material so my option was to go to a well known company called ?Paul Simon? who have 50+ retail stores across England alone.

    Paul Simon are a major brand in the UK when it comes to curtains and will more than likely offer cheaper prices than the small business on the corner. There are also other major brands that sell curtains such as Dunelm Mill, John Lewis, Debenhams, House of Frasier, Ikea and so on.

    I may be wrong and newspaper ads and so on might bring in fortunes, but I very much doubt it.

    The best thing that you can do IMO is put that $2500 in the bank, if not take the GF/BF away for a nice weekend trip.

    Fathom
     
  4. Melis

    Melis Registered Member

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    Tnx for answer Fathom,
    Im talking about 2500$ is max i can invest:)
    There are no major brands of curtains in my country and my country is small. Like 1/2 of england. My city is 2nd of 3 bigest cities in my country there are some small courtain shops in my city but they are not very competitive and they are in not very good city places.. My curtain shop is targeting middle and higher class people they are not cheap but not expensive too but as i mentioned they are very good quality from Spain, Italy, Germany, Holand, Belgium. I think my country is very simmilar to england in economy and marketing, advertisment. In my opinion it should have success and people can allways come to the shop ant take a look at real curtains and touch em etc. By the way the shop doing I dont know how to say it in english its like if you have an old couch you can chose the fabric you want and we will put it on the couch so that it'll look like brand new and it's looking very good then. lol
    Do I really putting to much hope into this?
     
  5. inumel

    inumel Senior Member

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    door hanger's work miracles bro
     
  6. Melis

    Melis Registered Member

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    door hangers? You talkin bout flyers that could be hanged on doors?
     
  7. adamiove

    adamiove Junior Member

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    My mother also has a shop selling curtains and she is offering free trimming, dimmensioning and sewing for the curtains. This combined with nice fliers (with a map) in all the apartment blocks around, because they are the main customers. If the blocks have elevator, then the elevator's interior should be a priority
     
  8. Melis

    Melis Registered Member

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    Can you tell me more exactly? Maybe a PM? Can you ask your mother what she is doing more? Maybe you could send me a flyer? I would be very thankful
     
  9. hardybents

    hardybents Regular Member

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    Pm me. I have a question and an idea for you.
     
  10. Melis

    Melis Registered Member

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    Guys do any 1 kno any more good ideas?
     
  11. MyCrazyWorld

    MyCrazyWorld Registered Member

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    Get a list of people that have bought office space and houses within the last 30 days and start mailing to them. Print up some gift certificates that you can give to real estate agents and title companies who then give them to their customers. If needed you can code them so when someone uses the gift certificate the person who gave it to them makes a few bucks. Try to have people who sell carpet and tile add curtains as another product they have in their showroom to sell. Find some interior decorators and people who do staging and get them to use your curtains.
     
  12. smarttips

    smarttips Junior Member

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    I think if you are focussing on marketing in your local and nearby area then you can use newspaper ads and pamphlets etc.. If you are focussing on marketing in other cities and other countries too then yous should get a good website and some good SEO service to make it popular over internet..
     
  13. hammadkhan890

    hammadkhan890 Newbie

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    melis i have a Marketing Ideas i want to share with you want to meet some those peoples they are doing construction work and you made relation in those peoples and after that you need to creat contct some societies guards and managers when the new peoples buyed a house he inform you and you go thats peoples home with total assesories samples and your broushers and after that you need a sms caster softwear you flort the meeseges through that i you need to give the home services of your customers becoz the time is to short for customers i hope you do this and you got better and quick response coz i am also doing this in our country in pakistan best of luck
     
  14. hammadkhan890

    hammadkhan890 Newbie

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    Meils ..
    i hope you liked and you will do thats and you got better response .... bye