Can someone take a look at this pic. First page has 36 backlinks and third has 115,688. None of them target keyword in anchor text. How can first page outrank 2nd and 3rd page? None of the pages are optimized for particular keyword. And is it worth trying to rank? I can beat first page easily, but I just don't get how it can rank 1st with none on page SEO and very poor backlink profile.