Need help with some facebook campaign

Discussion in 'White Hat SEO' started by vcjohnny, Jan 11, 2012.

  1. vcjohnny

    vcjohnny Regular Member

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    Hi i did a cpm campaign on facebook and was biding 17 cents per 1000 impressions and i had 9000 impressions and somehow the money spent its 16 dollars, how is this possible? its not suppose to me 17 cents times 9 (because i had 9000 impressions total) = 1.53?

    Hope someone can explain that to me
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  2. vcjohnny

    vcjohnny Regular Member

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    ohh got it campaign reach is not impressions...campaign reach X frequency means impressions :)