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Need Help With Client Pricing - Suggestions Please

Discussion in 'BlackHat Lounge' started by adbot, May 4, 2011.

  1. adbot

    adbot Power Member

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    I just landed a pretty big SEO Client. We sealed the deal on my consulting fees (a strong 4 figures monthly), but they have asked me to give them a price on "maintaining their website" for the year. I am not even sure what this should entail really, much less what to charge. I do want the extra cash though and these guys are willing to shell out. I need to make them a separate proposal for the website maintenance. Any suggestions as to what I should include and what I should charge for it? Any help would be much appreciated.

    I should also note that I am capable of web design and some coding. I know how to do the stuff just don't know what to include and what to charge. Need to make a nice detailed proposal.
     
  2. ostermeier

    ostermeier Newbie

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    What are they asking you do? Just an occasional update or are you adding 50 pages a month?
     
  3. adbot

    adbot Power Member

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    The Client is a very large law firm. I couldn't imagine adding too much content, although they do have a blog that several members of the firm write for. There are several hundred lawyers in the firm, each with their own pages but so far as I know those will remain static.
     
  4. ostermeier

    ostermeier Newbie

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    If it's a relatively static site, I'd go with $50 per month for 2 hours per month + ?? for each additional hour. Then you throw on an uptime monitoring tool, run backups, etc. Takes, maybe 30 min. month.

    Normally, I would just include it with the SEO as a bonus, but if they are asking to pay.
     
    Last edited: May 4, 2011
  5. twotones

    twotones Registered Member

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    Include it with what they are paying.. Over deliver so they refer you
     
  6. oxonbeef

    oxonbeef BANNED BANNED

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    Find out what exactly "maintaining their website" entails before making any quotes.
    Always agree on a scope of work to be carried out before entering into any agreement
    especially with a law firm.
    Make sure you both have the same expectations in mind.
     
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  7. adbot

    adbot Power Member

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    Yeah they are asking to pay for it, or I would have thrown it in as well. They requested a proposal. Normally I couldn't be bothered with it and would just do the $50 a month thing like you say but Im thinking they will see that as too cheap. i know doesn't make sense but trust me these guys are paying $x,xxx a month for the seo and it is in the mid range, Im not talking 1500 a month. To hit them with a $50 a month proposal would just seem odd.
     
  8. adbot

    adbot Power Member

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    This is exactly what I want to do. Im really looking for suggestions as to what I could include, how to word it. I want to pad it up and then give them the proposal. Once its agreed we will make a separate contract. The ball is in my court now.
     
  9. twotones

    twotones Registered Member

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    Okay, getting a sense that this is not chump change. My best idea would be this. I am going to assume the range is between 2500-3500..

    Charge them an additional $750.00 and tell them you'll maintain all the content, potential server issues, bugs, glitches, etc. That should suffice.
     
  10. ostermeier

    ostermeier Newbie

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    It may seem odd, but you have to avoid the appearance of price gouging. I have a lot of mid 4 figure clients who have additional contracts for $20 mo. web hosting. (I do this in case their hosting needs grow.)

    As for scope, that's why I suggested a base rate + additional. Most clients don't know what they want, and what they want increases every day.
     
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  11. hateandbreak

    hateandbreak Supreme Member

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    Obviously you don't want them to pay more then what they already are.
     
  12. adbot

    adbot Power Member

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    Yeah that makes sense. A simple base rate and leave myself room to price extras out separately. I like it. Why over complicate things for myself? Thanks.
     
  13. Cleaner

    Cleaner Newbie

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    Did you happen to read this post titled: "Steps For New SEO Clients (Check List)"

    Btw how much are you getting exactly for the consulting fees?
     
    Last edited: May 4, 2011
  14. brent360

    brent360 Junior Member

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    Keep in mind that the perceived value of website maintenance and consistent SEO work is very high in the eyes of the vast majority of businesses. (That's not to imply that it isn't genuinely valuable to a client--I mean this in the same way that gold had a very high perceived value to the conquering Spaniards while the locals didn't really care about it that much.) If they're already paying four figures for "consulting" work, you can probably charge an extra 10-20% for "maintaining the site".