I am helping a local gourmet snack company (who I fortunately have some connections too) with it's online retail sales, but I am finding difficulty on where to start. The website is already very professional, and ranks for some good keywords. Currently, they are only doing $1,000 a month in online sales, but they do way more than daily at their offline shop(They have been recommended by Rachael Ray, and even Gabby Douglas gave them a shout out in an interview, so they are doing very well offline). They are specifically looking to expand their traffic through social media. The problem is, they already have a pretty good and regularly updated Facebook and twitter pages, along with a newsletter etc. So basically, it looks to me, their website is decked out and they are doing everything they should be. All I can think of so far, is making them a YouTube channel, and possibly recommending they start a share-a-sale affiliate program or something. What other things could I suggest to them? If I can actually give them good advice and help them execute it, this might be a good gig for me. I just don't know where to start because they are doing so much already. Is there anyway to kick-start their Facebook campaign thats not blackhat? (they have about 1,500 fans now) Any ideas for questions I could ask them?