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Need HELP For My Website. Finally Ready To Talk To Advertisers. Need To Learn The Lingo

Discussion in 'Black Hat SEO' started by DisguiseMarketing, Nov 6, 2013.

  1. DisguiseMarketing

    DisguiseMarketing Junior Member

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    So in just a year's time I have put together an authority site. It hasn't been easy, as we have posted up 30 to 40 unique articles per day. We tried Adsense, made good money but then got click bombed. So we tried CJ, PF, and LS but to no avail. But FINALLY, we have been getting contacted by advertisers to fill our traditional landscape, but the lingo seems to be over my head, and I'm stuck on what we should charge to fill banners for a quarter. I don't see too many threads like this, so I ask, is there maybe a good e-book or thread I can refer to so I can wrap my head around what the heck I should know before I make my website and brand look bad? Any help would be MUCH appreciated. Thanks.
     
  2. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    No book will really be able to help you figure out what to charge as there are so many variables involved.

    Things like banner location, size, page views, how many other ads, niche, quality of traffic, time length etc. are all variables that need to be charged.

    I guess rule of thumb would be don't sell banner space where you would make more with an affiliate offer. However other than that there are too many variables to consider.
     
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  3. intrepid

    intrepid Regular Member

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    If you have an authority site, charge a minimum of 5% of the advertizers monthly marketing budget. You can get monthly budget from Alexa Pro or ask the advertizer. Also, if you have 1000's of unique visitors per day, you can justify your fees. Or find out what a lifetime customer is worth to the advertizer and charge a % based on that.
     
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  4. DisguiseMarketing

    DisguiseMarketing Junior Member

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    thanks. awesome responses from you both. but they're more of a 'network', and not a business...well not a local business...they're looking to 'fill inventory' for the quarter for some big brands
     
  5. victor1234

    victor1234 Registered Member

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    hello i am advertising consultant u send me PM me teach u lingo for money u pay 2 me
     
  6. DisguiseMarketing

    DisguiseMarketing Junior Member

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    yeah......right.........let me take that in lol
     
  7. benarata

    benarata Junior Member

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    you can get the DRMA response magazine with access to past issues at no cost. you can look up who (such as Brazil Butt Lift) is spending how much on TV, cable, internet, etc... the past month this is good place to learn the advo lingo. the DMA is also good but you get better research from DRMA. however DMA has a killer data base marketing journal its an academic journal if you like the quantitative type of stuff.
     
  8. intrepid

    intrepid Regular Member

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    You can get marketing budget from Alexa Pro or comScore for these networks. There you'll also see the lingo used for these big businesses. Keep it simple: for instance, say that "Your first quarter earnings ..." and "Your market capitalization..." (what they're worth) or watch and listen to what stock analysts say.
     
  9. sags22

    sags22 Junior Member

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    Always charge the advertisers based on the content on your site. It also depends on the page views and the quality of traffic that you get regularly. If you have a lot of targeted visitors to your site then charge them accordingly.