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need experts help please

Discussion in 'White Hat SEO' started by what44, Jul 8, 2016.

  1. what44

    what44 Regular Member

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    just ran a display ad for a dance music EP over night. had 200 clicks. but not one buy. product is x4 mp3's. heavily endorsed by djs and music press. site is my own ecommerce download store. all professionally designed. spent years working on it. im a designer and coder by trade.

    question is, are the below normal stats for an ecommerce site?

    this is from 200 visitors.

    83% bounce rate
    main product landing page time spent is 1:04
    then 13% jump to home page and spend 1:13
    then 4% jump to another product and spend 17 secs there
    then 3% jump to my bio and spend 2:09
    1% then add to cart and go to checkout

    but they didnt buy :(

    are these good normal stats or bad or?

    very interested in anyone feedback or tips?
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    If you were Taylor Swift you would expect about 2% of the visitors to her swag store to make a purchase. In general that is the market average for online retail. People who would visit the TS swag store would likely be looking for TS swag to buy.

    So with 200 visits we would expect an average success to be 4 sales assuming your visitors want your product to the same degree that TS's visitors want her products. If you think the amount of "want" is different then you would have to adjust your percentages accordingly. I think this is what is happening since a large portion of music buyers habitually like to purchase from itunes, amazon, etc. The exception would be musicians looking for royalty free audio assets to incorporate into their compositions. If you are selling sound assets for use in other works then maybe your targetting is drawing music shoppers who are looking for finished works and not assets.

    Just a theory.
     
  3. what44

    what44 Regular Member

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    the product is music for djs to use. very different from "music buyers". but yeah i should had at least 2 sales. prob make money selling sex toys