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Need Advise on Deep-Linking Structure

Discussion in 'White Hat SEO' started by knightraider, Jul 9, 2011.

  1. knightraider

    knightraider Newbie

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    I know that Google takes deep-linking and linking diversity into account very seriously to rank a site.

    1) I am real not sure what is the best structure doing that. Random or Structure ?
    2) How many minimum or maximum links per page to other pages in are recommended ?
    3) What would be a good strategy for a 10-30 pages website and 300-500 pages website?
     
  2. ajithrocksca

    ajithrocksca Jr. VIP Jr. VIP Premium Member

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    Don't use any set rule.. there should not be a pattern in your link building.. Just think it from google's point of view.. google is looking for back links, because it assumes that if there is a quality page then people will naturally create link backs to those pages. But we manipulate it and create back-links ourselves. If the links build naturally then there won't be a set pattern, there will not be any back-links for few pages and good number of back-links for some other..

    So build back links in a random manner.. create link pyramids for a couple of pages.
     
  3. volund

    volund Senior Member

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    1. As a rule I do 80/20, 80% of my links for each term go to the internal optimized page and 20% goes to the main page. I mix in maybe 20% of the links as variations of the term I am trying to rank for so the are not all exactly the same.

    2. You want the site structure as neat and direct as possible. One or two steps from the top to the bottom if you can manage it. It really depends on the type of site you have how you link back up. Sometimes you just use sitewide links on all the pages sometimes you link those bottom pages back up just to the main page or main page and category page.

    With internal linking I usually try and lean towards what looks better to a visitor rather than what may be perfect to the search engines.

    3. Pretty much the same for the large site, the only difference is you probably have category pages between the home page and the optimized page. For those I usually go 70/20/10 I then also do runs for just the category an home pages using the category terms instead of the terms from the separate product pages.
     
  4. thetraveller

    thetraveller Senior Member

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    I double this. When I create a link structure I just fill in the main categories with their related pages, then, when I write new articles I usually place anchor text links inside pointing to other articles relating to that subject.
     
  5. dtang4

    dtang4 Regular Member

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    For backlinking, try to make the linking as random as possible (since that mimics natural backlinking). That's why very structured backlinking architecture, like structured linkwheels, are no longer effective.
     
  6. knightraider

    knightraider Newbie

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    Thank you.

    What is the links ratio per page going out for a text of 1000 words? Any expert opinion ?
     
  7. Nexusx2

    Nexusx2 Regular Member

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    Yeah with the panda update I would shoot for at least 800-1000. I was reading articles about linkwheels and it suggested 200 words. Guess that article is outdated lol. Since I read an article about the panda update I have to go back and increase my words another 500. and im barley in the first layer of the structure.
     
  8. volund

    volund Senior Member

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    Really though natural links are not random. Lets say I have a site about widgets and I have a bunch of pages about different kinds of widgets.

    Red widget page

    Blue widget page

    Green widget page

    Now my main page might get links about the different types of widgets but the individual pages would naturally only get links about that particular widget or some variation.

    Red widget page

    Most of your links are going to be some variation of red widgets
    red widgets
    Red Widgets
    redwidgets
    Redwidgets

    and probably some longer versions
    fast red widgets
    slow red widgets
    crazy redwidgets

    But you are not naturally going to see links about blue widgets. People interested in blue widgets are going to link to the blue widget page.

    That is why I do the 80/20 or 70/20/10 plan, the links to the targeted page is going to have targeted links. The higher up the chain you go the more variety of links you have.

    While this tries to mimic natural behavior there really is nothing random about it.