I agreed to help a few friends promote their new sports blog in exchange for the ad income. But I'm at a loss as to what the best approach is. Since they will technically be covering sports news, it becomes difficult to track keywords that I can rank because today's news is yesterday's garbage. I figure the best way is to do more analysis and to find many long tail keywords that have staying power and do traffic bait articles just to drive the users. Or another way is if I had a way of tracking trending keywords daily and have my writers post an article regarding that keyword asap. I've tried spamming twitter but the accounts get banned kinda quick and its more work than its worth. What do you guys think?