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Need advice marketing a few game apps. Info inside

Discussion in 'Mobile Marketing' started by devmandarkk, Jan 15, 2020.

  1. devmandarkk

    devmandarkk Newbie

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    Firstly, I am new to all this.

    Secondly. I have recently uploaded two apps on the playstore as a test. They are both polished and function well. I made them myself from scratch.

    1 - Is a kids learning application. Very well polished. Currently is not monetized.
    2 - Hyper casual style endless game but not another endless runner. Not a code flip and not a blatant copy of an existing game but same one click style game.

    Both of these field are extremely competitive. Especially on the playstore. I am curious to see if theres any hope in the playstore then I can push these two onto the appstore since the appstore naturally does better generally. When I launched them without any marketing whatsoever I didnt get any organic downloads. I have tried bare minimum facebook/google ads marketing so far. Both generate installs and in my very little testing, I felt the google ads did a little better then facebook. I have about 500 downloads or so in both total currently right now. My marketing so far has been literally a dollar a day on both. I am also new to marketing using ads and I am learning online marketing campaigns and such. I try to use good images and texts in my campaigns where ever possible. With my dollar a day marketing Ill get like 10-20 installs a day and i think the most I got was 80 for one app in like a day which was oddly surprising.

    Question 1 - I dont know so much about SEO. I have tried to put in keywords in the app names and descriptions and such and also taken inspiration from competitor apps which are doing well in the stores. Outside of that, are there any low cost SEO options/solutions I have? I dont understand how key word rankings are done and people talk about their apps ranking in different countries etc and I dont know how to check or know etc since I have so few download. I also dont know how relevant keyword ranking stats are with so few installs etc.

    Question 2 - Seeing as how these are competitive niches am I just wasting money and time? Is there zero chance of actually growing these apps so that they actually pay later if I add ads and such. Of the two apps I feel the learning app ads value and its targeted towards kids and in fact my own little nephew really loves it. I can see people actually downloading and keeping the app in their phones. The hyper casual game, while I am proud of it... its single mechanic game doesnt have any progression in terms of store or anything like that. And I feel like people will play it enjoy it one time and then uninstall it. Essentially part of what I am curious about is are these apps in their current state capable of even breaking even.

    Question 3 - How important are reviews? I personally always look at ratings and reviews before downloading an app. I have currently been adding reviews. Mostly friends and family and some paid reviews. Does buying more reviews help? Also to that end, does it matter if I just buy a lot of reviews on the same time or should I do it as a trickle 1-2 reviews per day as I have been doing. I mean in terms of playstore algorithm if I dump like 50 reviews on them will that suddenly boost things for me?

    I also hear people say that SEO is the most important thing before doing anything and I just dont know where and how to begin. My attempt at seo has like I said simply been looking at competitors descriptions and such and trying to imitate them.

    I am looking for honest advice as to where I should start.
    Thanks.
     
    Last edited: Jan 15, 2020
  2. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    @vinku dabbles a lot into mobile apps so he should be better suited to answer this!
     
  3. devmandarkk

    devmandarkk Newbie

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    Also when it comes to black hat methods.
    Does buying installs from a company help? Or should I just be buying reviews. Or both?
     
  4. waytoodark

    waytoodark Newbie

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    I think you found a good market for kids. But make sure it will be kid friendly.
     
  5. App Promotion

    App Promotion Jr. VIP Jr. VIP

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    Hi! I would be glad to help you
    1) You should not only copy some words from your competitors, but look at the current most trending keywords relevant to your app at different countries (better to optimize the texts in few most important languages)
    You may use any analytics service free trial to research that (Apptweak/Asodesk)

    2) If you don't have the great budgets to spend on PPC ads (Facebook/Google) then you may try boosting your app into Top1 keyword rankings at some GEO first to see if people would actually like and install your app from the Top1 search result. If the conversion rate would be low - then you need to update your promo graphics beforehand

    3) Reviews are important, but you shouldnt post them yourself and you also should not have the daily reviews speed higher than 10% of your new daily installs speed for it to be safe (if you got 100 new installs per day from US, you cant have more than 10 reviews per day from USA)

    Ask me anything else if needed :)
     
  6. devmandarkk

    devmandarkk Newbie

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    Thanks for the feedback.

    1 - I will try this out and see if I can implement what you have said.

    2 - Budget is a little up in the air for me since I dont really know whats working or not so currently I am spending really little to try and see how things work get used to all the dashboards and such.

    How do I boost my app into top 1 keyword ranking in some specific location? Does that mean that I run targeted ad campaigns for specifically that location? As such, are there some locations better then others? For example for a kids learning application would some place which is a non native country be a good idea? Or should I try to target a very specific place in some jungles of Africa where I know competition will be tremendously low?

    Regarding the promo graphics. Are you referring to the ones on google playstore?

    3 - Thanks thats what I have been doing.
     
  7. BusyPerson

    BusyPerson Newbie

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    Hi I sent you an email as I cannot PM you here (I think it's because I have a new account). Let me know if there is a better way to contact, thanks