One of the things you see everyone doing is including the ability for user feedback/ratings/comments/discussion. It not only adds to the user experience, but also creates some user-generated content, and if properly implemented can increase conversions. On product sites, it's always reviews. Blogs, comments. etc. The website this is being considered for (and all the other websites of our competitors for that matter) are all service-based legit businesses, but none of them have gone the route of adding user comments or discussion. It's all sales-pitchy stuff. Almost all of these sites have "testimonials" of people raving about the business, but that is just not enough imo. I like the idea of our clients being able to comment on the services they purchase from us, or make a suggestion as they see fit. However I'm just not sure the right way to pull it off. Allowing comments at the bottom of each services' page is an option, but this would quickly become cluttered as it lacks good organization. No one has enough to say about this industry for forums, it's mostly business to business. Can anyone offer some advice on how to go about getting this stuff on a services site? Thanks for the time!