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Need advice from those in the real estate niche

Discussion in 'Black Hat SEO' started by abyssal_miss, Sep 28, 2012.

  1. abyssal_miss

    abyssal_miss Power Member

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    My partner and I have a client (and friend) interested in some SEO work to rank his local real estate website. We have ranked our own sites successfully, however the problem is we've never even thought about charging for SEO, so we don't really know what to ask for.

    To give you an idea, we would be ranking his site for approximately 10 keywords, and those 10 keywords bring about 10k local exact per month. Medium difficulty, would take a couple months at the very least to ensure the SEO is quality and won't be penalized.

    The way we see it, if it helps him make huge sales on properties, it has got to be worth a decent amount, but then again, I don't know what the rate is and what to consider.
    Can anyone give me some kind of insight? Feel free to PM, thanks.
     
  2. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Hey nick-sister, in real estate you can charge a lot as they will be making a ton of profits once they are ranked, and this is the first part you need to study. How sky high will be their earnings once they are ranked ?

    Couple of months seems quite a small period for such a niche. I don't know the keywords but 6 months seems more realistic in those kind of ultra competitive niches.

    Remember, when you sell to businesses which have no clue about SEO, you don't sell backlinks neither on site optimization. You are selling skills and knowledges and a potential income.

    If you intend to make this work a full time gig, make it worth your time, $2k a month is a minimal and it can go up to $10k if you are 100% positive he will make more, but the most important you need to convince him that you'll bring a serious value.
     
    Last edited: Sep 28, 2012
  3. LeMerovigian

    LeMerovigian BANNED BANNED

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    Yes, the real estate niche is quite competitive. I am not sure if I saw it here or somewhere else but explain it to him in numbers for example if a mere 2% of webpage viewers constitute in sales then the investment is optimal. You can make this look pretty with numbers and graphs just look at what the top ranked Real Estate firms spend on SEO it's astronomical.
     
  4. abyssal_miss

    abyssal_miss Power Member

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    You are right, and I do think 6 months is a more realistic ballpark, maybe more. They are all local related keywords, and from analyzing the competition, the top spots are paying for SEO, and from what I can see their SEO is nothing special. Obviously the websites in the top spots are businesses with very long standing and well respected reputations.. But it can be done.

    So is it more of a norm to ask for a monthly payment plan, or a lump sum? My client does not seem to have a preference and has not disagreed with the idea of a lump sum, but I want to do what's best for the amount of work that will need to be done.

    Thanks for your guys' imput
     
    • Thanks Thanks x 1
  5. LeMerovigian

    LeMerovigian BANNED BANNED

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    I'd suggest monthly binding contract for (x) amount shows gradual improvements and leaves room for extension window for the client.
     
  6. casinobonus24

    casinobonus24 Newbie

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    Going with a performance based contract should be a good idea. Set your payments at rank x / second payment at xx while keeping a basic monthly fee as well.

    If you trust the guy, you can setup a performance based contract as well in which you'd get shares of the sales he does. In fact, real estate deals with quite big budgets normally so you should adapt your price to them while still bringing them value for money they pay you.