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Need Advice for SEO

Discussion in 'White Hat SEO' started by egwich, May 5, 2013.

  1. egwich

    egwich Junior Member

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    So this isn't another newbie thread asking for the keys to the mustang, and have someone build them a $1,000 a day money making site haha. I'm actually working on a combined family project. Long story short, my Grandmother was stuck in Germany during WW2 (even though she was an American citizen). She ended up writing a book about all that happened to her while she was there, and it finally has been 100% completed. She passed away a few years ago before putting the finishing touches on it, and my Grandpa took the reigns and is releasing it as a Kindle book. We're obviously not looking to make money, but just to get some people to read it and have her story told.

    Anyways, I decided to come here since this site has always been a big help to me in the past. The book is called Tempered Steel which will also be the name of the website. How hard do you think it would be to rank for keywords World War 2? Google Keyword tool says there's 4 million searches a month, but the competition is ranked as low. I'm sure not a lot of people make that much money off World War 2 keywords, so most probably stay away from it. Then you have people who do write about World War 2 stuff but they probably aren't too wise in the ways of SEO.

    Just wanted to get some ideas on what you guys thought would be the best way, and keywords to promote a World War 2 book? I appreciate any comments.
     
  2. Stufferizer

    Stufferizer Regular Member

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    Please rethink your keyword research once again.
    1. try to find exact matches, its ~250k/months globally for "world war 2"
    2. the competition in the keyword tool is not the SEO competition

    And of course, the keywords are freaking hard. Think of all the high-quality documentaries with hundreds of thousands of links...

    If you are not willing to throw a decent amount of money at the website, you simply won't rank.

    I would try to publish the whole book split into different articles on the site. Then monitor, which long tails you accidentally target and make SEO for them.
     
  3. Endire

    Endire Elite Member Premium Member

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    egwich,

    Stufferizer has some good points and you should also think about the terms you are trying to rank for. You must consider your audience and the product you are trying to sell (in this case a book about a story related to the war). The world war 2 phrase is very general. Even though there is a lot of search volume on that phrase, it could be a part of a longer queries. People generally don't type in general queries. They try to be as specific as possible. Someone typing in WW2 could be looking for images of the war, information on the military during that time, or thousands of other things besides a book. Further, keep in mind that the U.S. was fighting a war on two fronts (Germany and Japan) during that time so you need to target words that are more specific. Try phrases like WW2 books, or WW2 stories. Try incorporating the term Germany in there as well since that is where the story is set.

    Ultimately when someone sees your listing in search, it will have to be relevant for them to click on it. Just because your website shows up first for the phrase ww2 doesn't mean people will click on it. It has to be relevant to what they are looking for.

    Hope that helps,

    Shawn