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[NEED ADVICE] Changing a Sites Domain and Keeping Rankings???

Discussion in 'White Hat SEO' started by azguru, May 1, 2012.

  1. azguru

    azguru Elite Member

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    Recently, one of my sites has gained a lot of popularity. I want to change the domain to a more "branded" domain as opposed to the one I had for SEO purposes.

    Obviously, I don't want to lose my rankings.

    What is the best way to do this?

    I was thinking of moving all of my old domains contents to the new domain and then setting up a 301 redirect from the old domain to the new domain. Will that work, or is there a better way?

    Thanks and +Rep will be given to whoever can help me out.
     
  2. azguru

    azguru Elite Member

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    Come on....Anyone?
     
  3. RottenYellow

    RottenYellow BANNED BANNED

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    http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83106
     
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  4. codo3500

    codo3500 Regular Member

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    I've done this and kept the rankings, I not only 301'd all pages, but I also done a "Site Moved" thing in Google Webmaster Tools.

    A few notes though:
    - Any SEO benefit you're getting from the current domain (i.e. having the keyword in it) will be lost, possibly resulting in some changed rankings.
    - 301's only pass 90% of link-juice iirc, so this can do some minor damage.
    - When I changed over it took a while for it to change over, the old site still ranked for a week or two. I'm not sure what the proper procedure is as far as pinging .etc, but I played it cool, danced for a bit to be honest, then came back stronger than ever. Keep in mind I was constantly building links to the new site after the change.

    My main word of advice is, don't expect your rankings to stay 100% steady. Maybe even be careful with this due to the penguin update being really illogical.
     
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  5. sam0016

    sam0016 Registered Member

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    I think the best way is to 301 and make sure all the files and everything is in the same place on the new domain and then do the site moved in webmaster tools I did it about a month ago and kept all the same rankings on the new domain. It was on a low completion keyword though so I am not sure on how many ranks you will loose if you do loose any on a bigger keyword.
     
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    Last edited: May 1, 2012
  6. MagicMike

    MagicMike Power Member

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    Have you considered just forwarding (with masking) your new "branded" domain to your SEO'd ranking domain? That way you can keep your rankings without worry, and simply give people your new domain name. Depending on exactly what you're trying to accomplish, you might be able to have the best of both worlds.
     
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  7. azguru

    azguru Elite Member

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    Is that safe? Most of my back links are black hat and I have stayed the hell away from webmaster tools

    I'm not 100% sure what you are talking about. Basically, I want my new domain to show up in the search rankings as well as the address bar when people are on the site.
     
  8. milian

    milian Power Member

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    Many argue that is isn't safe, no body really knows.

    As mentioned the best way is to do 301's redirects. Care full what ones you can do as there is various way, you don't want the entire site redirecting to the home page, but will want each individual page redirect to its equivalent pages . There are many different ways to do the same redirects, some work on some sites and others don't, so the best way it searching Google and you will find all the best advice already posted.

    This page will help you our for bulk redirects though:

    http://seo-website-designer.com/HtAccess-301-Redirect-Generator
     
  9. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    Yes, 301 is the perfect way of changing domain and keeping the ranking intact. Keep one thing in mind, do not shift the whole site in one go, opt for page to page redirection. In the beginning, your rankings may dwindle but things will bounce back to normal soon.