1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Need Advice: Best Way To Approach "Rarely Updated" Local Business FB Fan Pages

Discussion in 'Offline Marketing' started by H2oBoy, Oct 19, 2013.

  1. H2oBoy

    H2oBoy Regular Member

    Joined:
    Mar 26, 2009
    Messages:
    211
    Likes Received:
    421
    Occupation:
    Internet Marketer
    Location:
    Pacific Northwest
    Hey Folks,

    Lately I've come across a TON of local business here in my area who have FB Fan Pages and I see a lot of holes in their attempt to 'brand themselves' effectively within the local community.

    Some of the issues I'm seeing are pages that:
    1. Don't have a Time Line Photo...that's a lot of wasted real estate that's not being used IMHO!
    2. Are rarely updated..some haven't been touched in over 6 months!
    3. Most, if not all, have little to no 'likes'
    4. Even more have NO engagement/customer reviews!

    I see a great potential here in helping these local companies expand their online reach, but don't really know the best way to market the services to them.

    Anyone have any ideas on what to say and possibly how to 'counter' their negative views regarding "Facebook just isnt' working for us"?

    Thoughts/Opinions/Feedback greatly appreciated!
     
  2. netmoney1

    netmoney1 Executive VIP Jr. VIP

    Joined:
    Feb 21, 2012
    Messages:
    3,614
    Likes Received:
    11,010
    Potential Client: "Facebook just isn't working for us."

    You: "Of course not, you aren't using it to its full potential. That is where I come in...."

    If I were you I would approach 3-4 local businesses and offer to to it for free. Pick the ones that you see are really missing out and have a lot of potential. Popular industries and places where you can really take advantage of posting special offers, etc.

    Put in the work and then when you have 3-4 great examples of what you are capable of the sale will be cake. Then it will be like:

    Potential Client: "Facebook just isn't working for us."

    You: "Of course not, you aren't using it to its full potential, just like XXXX down the street wasn't using their Facebook page correctly. We took over their Facebook marketing and they saw a XXXX% ROI and a tremendous increase in customer engagement. You are literally leaving money on the table if you are NOT using your Facebook page to its full potential."

    I have helped some friends that own small businesses with their FB and it can really help. Some examples:

    Auto Service Shop: we did a "Like our page for a free oil change" - and guess what it received a sh#t load of likes and continues to do so. The materials to do an oil change are chump change....like $5....so, for that they get a new customer, they are now in their database to promote to....they now see their Facebook updates....and guess who they now all go to for their oil changes? There is NO other way to get a customer for $5. Hell of a deal from the business owners perspective.

    Local Restaurant: we did a "Like the page and receive a free appetizer" promo - same as above...it gets them in the door where they are going to end up purchasing meals and drinks. What does an appetizer cost the restaurant? Maybe $2? Again, they now have people they can market to and they also profited form their meal purchase.

    Those are both examples of DIRT CHEAP customer acquisition. When you can do that for your clients you are giving them a value they will no receive anywhere else.

    Good luck!
     
    • Thanks Thanks x 1
  3. H2oBoy

    H2oBoy Regular Member

    Joined:
    Mar 26, 2009
    Messages:
    211
    Likes Received:
    421
    Occupation:
    Internet Marketer
    Location:
    Pacific Northwest
    Yo..NetMoney..

    Thanks for the reply...that's some great advice...gets me going in the right direction...!

    Thanks again!
     
  4. netmoney1

    netmoney1 Executive VIP Jr. VIP

    Joined:
    Feb 21, 2012
    Messages:
    3,614
    Likes Received:
    11,010
    No problem, good luck with it!