I you're need tier 1 geo traffic, I think .60 will be tough - especially for quality installls/users. Acquiring female users at .60c for tier 1 traffic might not happen with paid traffic.
I'd look into POF, targeted display ads (start with Adwords before going with any DSP platform), or maybe run with an affiliate network as an advertiser. Or maybe even try an organic approach. Look into buying Instagram shoutouts, press releases, reaching out to bloggers, etc...
Looks like POF isn't accepting anymore advertisers.
With Instagram shoutouts, is the idea to drive users back to your own Instagram profile and convert them from there or try to convert them directly from Instagram?
Any suggestions for solid DSPs if I wanted to go down that route?
Congratulations to you! You get your app online. Yeah, as we know, Facebook has its own ads rules. Dating app if it is a porn ones, it can not run ads there.
So in order to attract more users to your app, you can buy install or reviews from real users. One side, you can get users all over the world. Another side, more installs and higher ratings will help app on overall ranking.
Exchange installs & reviews on social media networks where publishers can exchange installs and reviews each other, such as Facebook Group: https://www.facebook.com/groups/8401...?ref=bookmarks
However, generating installs or reviews from real publishers will take much longer time. Because it is not so easy to get some ones to help you and some of them will not do same for you.
App store reviews
Reviews provider like http://www.bestreviewapp.com will guide real users to install app, play and reviews it with ratings. This method will rank app top in a short period. At the same time, the traffic is from real users which is organic. It will Not have bad impact on apps.
App boosting ranking in Trending Searches, Categories(Games, Social Networking, Utilities, Kids, Entertainment or any other categories) and Top Charts, such as Top Free, Top Paid. http://www.asotop1.com
Other than social media as a platform to promote, you can promote in app store as well. Such as to increase rating and reviews to boost ranking. If your app at very top in app store, it definitely would gain more visibility, and attract more downloads for sure.
Here I would like to recommend several ways for you to gain more reviews:
Exchange reviews with other developers.
There are many groups on networks where publishers can exchange installs and reviews each other. You can find those group of people at related forums, Facebook groups, and Google plus groups, etc. However, generating installs or reviews from users will take much longer time.
Implant an app review plugin.
Build-in an app plugin in your app allows users have a chance to give feedback to the app passively. Because most of the users would not like to review the apps actively. However, there are several things need to be noticed. The plugin should pop up only when users complete the task. Besides, always give an option for users to say “No”. However, it is not a very efficient way to boost reviews.
Get paid reviews
Buying app reviews from providers is also recommended . Since you need to spend money on that, it is important to choose a reliable providers who can guarantee that all of their ratings and installs are from real app users, such as reviewapp4u.com (http://www.reviewapp4u.com/). It would makes the reviews more trustworthy and persuasive for potential users.
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