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Need a way to acquire users under $0.60 per user. Any ideas?

Discussion in 'Mobile Marketing' started by archert22, Sep 15, 2016.

  1. archert22

    archert22 Newbie

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    I have a dating app and Facebook does not allow me to run any ads on their platform.

    We've been running some Twitter ads with small success but inventory is small. Does anyone have any ideas how we can ramp up acquisition at this price? ($0.60)
     
  2. jadsn

    jadsn Regular Member

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    I you're need tier 1 geo traffic, I think .60 will be tough - especially for quality installls/users. Acquiring female users at .60c for tier 1 traffic might not happen with paid traffic.

    I'd look into POF, targeted display ads (start with Adwords before going with any DSP platform), or maybe run with an affiliate network as an advertiser. Or maybe even try an organic approach. Look into buying Instagram shoutouts, press releases, reaching out to bloggers, etc...
     
  3. archert22

    archert22 Newbie

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    Looks like POF isn't accepting anymore advertisers.
    With Instagram shoutouts, is the idea to drive users back to your own Instagram profile and convert them from there or try to convert them directly from Instagram?

    Any suggestions for solid DSPs if I wanted to go down that route?
     
  4. jadsn

    jadsn Regular Member

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    Wow I didn't even know that. They probably just closed their self-serve platform, but you might be able to still advertise with them through Adwords.

    I've personally never done Instagram shoutouts, so I can't really say. I'd start by paying a hot chick with 10k+ followers to make a profile and advertise herself there or something along those lines. Maybe make a fake profile, build it up to 10k+ yourself and put a link to your app in the bio. You'll have to be creative, but there are a few threads here on BHW that should give you some ideas. IMO this is probably the most realistic way to get installs at .60c

    Trust me, you don't want to start with DSP. Go with Adwords first, and if you find a specific target/website that works really well for you, try going to a DSP to see if they have additional inventory for that publisher as well. I haven't ran with a DSP in quite some time, but Sitescout comes to mind - even though I've heard some bad stuff about their quality as of late.

    Edit: I totally forgot to mention mobile ad networks that can get you cheap traffic (research first before you end up buying 80% bot traffic). And there's adult traffic networks like exoclick, trafficjunky, etc...
     
  5. amoon

    amoon Jr. VIP Jr. VIP

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  6. jadsn

    jadsn Regular Member

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    How come both of you guys are promoting 3 sites in total, and coincidentally, they're all hosted on the same server?

    Registrar Info
    Name
    HICHINA ZHICHENG TECHNOLOGY LTD.
    Whois Server
    grs-whois.hichina.com
    Referral URL
    http://whois.aliyun.com/
    Status
    ok http://www.icann.org/epp#OK
     
  7. archert22

    archert22 Newbie

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    I thought I'd report in with some updates.

    1. We started running some Admob / adwords campaigns. We're seeing about a 10% click to install conversion. So if we're charging $0.08 per click, that turns into about $0.80~ per acquired user.
    2. Twitter is pretty consistent too. It's about a 10% - 20% app store view to install.

    Going to try to expand Admob to website clicks and see how that also converts. Will also make some hot Instagram profiles and see how that works as well, but honestly seems like a really long game plan.
     
  8. ayetStudios

    ayetStudios Marketplace seller Marketplace seller

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    Hi archert22,

    I am with ayetstudios. We operate reward apps and just started CPA campaigns for Android. Bids start at $0.40. If you use a tracking provider in order to promote your app, you would be able to set an event like install, register and complete your profile. You could also try CPI campaigns and see about the retention.
    If you try to acquire loyal user for $0.60 though, that will be very very hard to achieve.

    Just PM me, if you want to talk a little more.