Discussion in 'Offline Marketing' started by b0atie, Jun 25, 2014.
I would suggest joining relevant facebook groups and engage in conversation with the members by commenting on posts etc.. I wouldn't suggest that you just spam message loads of groups for this type of project. Also contribute to the groups with posts and shares that will get people to want to engage with you.
i agree with finding facebook groups, it's really easy to do, but might be hard to get attention. Get a portfolio first.
You're gonna have to make a small investment, ~$40.
get 3-4 sites online. take your time making them. showcase different styles, then add to your portfolio with the rest you build
btw, of all the niches, why this...??
a kid isn't full time dedicated to anything.. i mean unless you plan on making sites for the captains of the 3rd grade soccer team you're gonna have a hard time finding clients..
Another thing - my younger brother's school fete is in a few weeks, which is a big, big affair, and I know they'll be having several performances by kids from schools and arts academies in the area. This seems like an ideal place to target parents, but if I still don't have money to invest at that point, is there anything I can really do outside of talking to them and directing them to the website? I suffer from bad social anxiety so I am worried that without anything to back me up, I won't be able to present myself in the right way!
just use addmefast to get likes follows etc...spend an hour collecting points and your done
I think it's a great idea and you could do very well with it if you approach it in the right way.
The parents of these kids can become obsessed with their child's success and if you utilise that fact your marketing / business development can become relatively cheap. And as you already said, they are prepared to spend good money on kickstarting their child's career / success / fame.
Here are a few thoughts:
Those parents / children are very competitive and you can bet they are all looking for an edge.
I would offer to design a website for free for one or two of them to begin with. Tell them they only need to pay for the domain and hosting (upfront) and you will do everything else free of charge. That way it costs you nothing but time.
Your only stipulation is that you have a 'website designed by' link in as prominent place as possible. Preferably right at the top.
If you target the right people you can guarantee they will be showing off their new website to everyone they know in that industry. They will want to show off to the competition what they have got.
And of course, all the other parents and kids will want the same thing. I guarantee you will get more customers out of it.
Finding customers is relatively easy too:
Find the talent and agency websites where people create their profiles - there are a few of them around. If you join them you may be able to contact people directly
Join all the talent and acting forums - they will be good for both finding customers and also finding other places online where they hang out.
If you are in London there are casting calls every day - they would be great places to find customers.
Figure out what words parents would use in tweets if their kid just won a competition or got an acting gig
I would also start designing some sites now so that when you do pick up that first customer you can deliver super fast.
Don't know how I never knew about this, thanks!
So, so helpful - thank you! I had thought of offering a few free sites in exchange for testimonials, but it didn't seem worthwhile, but offering them as a way of gaining interest is a much better idea. And great tips for finding leads that I hadn't thought of yet. This is a great starting point for me, thanks
Lots of great suggestions in this thread, especially:
It sounds like you really want to get going on this thing, and I feel you there, but considering your financial situation it might be more prudent to wait until you can at least afford a unique domain for the business. I think for this particular idea, your "launch" is going to be important -- parents talk.
My advice? Do things right the first time. That might mean waiting.
Downtime doesn't even have to be a wash either, like Trepanated said, start building sites. Do all the extra prep work, research, and whatever else you think you might need to make your life that much easier when you actually do get it off the ground.
OP, if you have no money just set up a website, detailing what you do and an area for people to register interest.
Then go to or phone all those performing arts academies/studios and tell them you will give them a 5% referral fee for anybody that places an order through your site. Get them to tell their members/students via their email list or a simple notice on their noticeboard etc
If you really have no money, it might be better to get a part-time job to raise a little cash to get set up.
Well that didn't last long - why have you given up so quickly?
There's enough information in this thread for you to be able to make real progress on this idea with zero financial investment.
The only thing you need to invest is time and it sounds like that is the one commodity you have plenty of.
My advice is to make a plan, write a list of everything you need to do and start crossing things off the list.
Devote 80% of your time to your main venture and 20% to the new one.
I'm not giving up by any means, I'm just really starting to think that it's going to be hard to make a good impression without at least having a dedicated domain. I think this idea would work as an extension of my main venture, but at the same time I don't know how well it would be received. I'm just not sure if it's worth ruining the whole idea by trying to launch it before I have the finances to back myself. I'm happy to put the time in, and ordinarily I'm not the kind of person who beats around the bush for ages before starting something, I just don't want to make a bad impression on potential clients.
Ah screw it, I think I'm going to give it a go. There's a ton of great ideas for me here, and I figure, worst comes to worst and I get no clients, I might try it again in a neighbouring town when I have the funds to boost it up a little. I have nothing to lose at this point!
Thanks all, if anyone else has tips I'd appreciate them.
i have shot you a pm about how i could help you.
skype me on monday when i am back, and maybe i could help with some ideas and some work for you.
dont give up your ideas and your effort.
That's the spirit! Good for you.
One quick bit of advice:
Rather than starting locally and then trying a neighbouring town if the worst comes to the worst...
It may be better to start off your prospecting in a different location - and once you have honed your offering / sales pitch / tactics, then make a start in your home town.
Hey I'm a newbie here as well . Your idea sounds legit. If you want to build a website you can build one on my platform. You can also build the sites you want to use as sample site on there. Granted it won't have a normal domain name but it will be a fully functional WordPress website for free! I'm just putting the idea out there..You can migrate the site after you make sales.
Separate names with a comma.