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Need a bit of help with Public relations / press

Discussion in 'BlackHat Lounge' started by appache, Oct 23, 2013.

  1. appache

    appache Regular Member

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    Hey, I was not sure where to post this as I checked out different forums sections so thought I would just ask here.

    I am trying to learn something new here. With P.R. and Press.

    I normally play a lot with youtube but I am trying to get my head wrapped around all of this.

    I see different people say different things about Press releases. A lot say it sucks and is garbage, but I have a tendency to think that in the arts and media world, this would still be very important. (I could see it not working if you are doing press releases for a shitty blog, but lets say for an album coming out or a new film hitting theaters, I could see it get coverage).

    I also wonder, how to build decent lists of where to send press releases, as aggregators (I think?) seem to have a vast amount of poop in em, so why would a cinema/music/arts, zine/paper/website even take a look at those?

    Is it worth contacting those AND direct email communiques?

    I have quite a few questions regarding this, so if someone is down to chat a bit with me on skype and gimme a hand get my head wrapped around all this I would appreciate.

    I mean, I can track back a lot of actual legit press releases from Legit big P.R. businesses but there are a lot I won't be able to do with a basic google query like : "PR COMPANY NAME" ...and sift out the garbage.

    Thanks!
     
  2. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

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    I believe when people say "press releases suck" they mean:
    Press releases suck for SEO! A while back press releases were THE SHIT, getting people ranked for all kind of crazy keywords etc. However google changed the way it viewed press releases and doesn't prioritize them anymore. I hope you're clear on this.

    On the Public Relations side of press releases, their value and effect remain. Just because google doesn't prioritize them doesn't mean they've lost their value. However if you really want a beneficial effect from press releases then you have to actually have your article published by PR that are actually read by people. I'm not talking about the THOUSANDS that you can find on google and publish without a problem. I'm talking about actual news websites, who do articles on a certain subject. With an actual online journalist interviewing you/your client and writing the piece.
    But if you're not Jay-z bastard son then be prepared to pay big $$$ for such a PR.
     
  3. appache

    appache Regular Member

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    Yes, I understand everything that you are mentioning in your post. Thanks for writing. I am also not trying to use this for SEO in anyway whatsoever. Just trying to look for ways to generate buzz.

    So my idea, for one, it to take a press release that was sent to a certain TV station that I managed to get a hold of.

    This gave me the name of the PR company that is dealing with MAJOR artists here. Using google and the business company name, I am able to get a bunch of results where they have made posts. Hence, I could create an account and post there myself.

    This will give me a small list but I imagine it is a very reliable way to sift through all these thousands of website that get mass spammed and no website or offline media truly uses them.

    I am wondering if there would be other ways to find RELIABLE place to post PR communique.

    I know some do direct communication via email but going MANUALLY to find good lists of places to communicate with such as tv stations, newspapers and all that, would be SOOOOO time consuming.