Hey, I was not sure where to post this as I checked out different forums sections so thought I would just ask here. I am trying to learn something new here. With P.R. and Press. I normally play a lot with youtube but I am trying to get my head wrapped around all of this. I see different people say different things about Press releases. A lot say it sucks and is garbage, but I have a tendency to think that in the arts and media world, this would still be very important. (I could see it not working if you are doing press releases for a shitty blog, but lets say for an album coming out or a new film hitting theaters, I could see it get coverage). I also wonder, how to build decent lists of where to send press releases, as aggregators (I think?) seem to have a vast amount of poop in em, so why would a cinema/music/arts, zine/paper/website even take a look at those? Is it worth contacting those AND direct email communiques? I have quite a few questions regarding this, so if someone is down to chat a bit with me on skype and gimme a hand get my head wrapped around all this I would appreciate. I mean, I can track back a lot of actual legit press releases from Legit big P.R. businesses but there are a lot I won't be able to do with a basic google query like : "PR COMPANY NAME" ...and sift out the garbage. Thanks!