Guys, 1. What do you do for your homepage? I'm torn between using an ~1500 article targeting a keyword or just doing a basic 'welcome' page with some links to inner/category pages. I ask this because there are some who say it's tough to rank a homepage, opting instead to rank inner pages. 2. If you had a url, http://www.example.com/best-green-shoes, but changed the article title (and subsequently, the url) to http://www.example.com/the-best-green-shoes, do I need to do a redirect? I have this problem as I'm thinking about adding categories, but that's going to change the url structure of articles already been indexed. For example: http://www.example.com/the-best-green-shoes to http://www.example.com/shoe-types/the-best-green-shoes Cheers!