1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

National domain, or target each cities EMD?

Discussion in 'Black Hat SEO' started by jon_xx_x, Jul 13, 2013.

  1. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,230
    Likes Received:
    1,493
    I have a friend that owns a pretty big business that is looking to expand.
    Let's say he has a cleaning business.
    Let's say he wants to go national with it.
    Now, we know Google loves authority domains, and gives them all the power (amazon/wiki/about/etc), their subpages rank even if there are no links to them. But there is still some value left in EMDs, especially low competition EMDs.
    Also, if it's a local EMD, and it's a unique service, it's probably more likely to get some local exposure, than if it was from some generic domain, unless the site goes viral.
    What I mean is, say it's a cleaning service, a site like www.chicagocleaningservices.com will probably get more attention locally, than www.somecleaningsite.com/chicago/
    Now the EMDs are available for a lot of cities. Traffic isn't huge, few hundred here and there, but competition isn't too high.

    I think long term, one base domain would be idea, as it will build all the power, and it's sub pages will get some of that power.
    But short term, I think the EMDs would be easier to rank, get links etc.
    I was thinking even once they are established, I could move them all to a base site, and 301 the domains to the base site. Not sure how Google would like that though.
    At the same time, it would be pretty difficult to market and build links for 10,20,30 EMD sites. But that being said, if it's one generic domain site, I'll still have to be building links for each city if I want it to the to of search engines anyways.

    Any opinions?
    Thanks.
     
  2. Vanquisher

    Vanquisher Newbie

    Joined:
    May 11, 2013
    Messages:
    23
    Likes Received:
    6
    Occupation:
    Internet Marketing
    Location:
    Delhi
    chicagocleaningservices would be best! Search engines also look for keyword in the domain. It always helps.

    Thanks
    Vanquisher
     
  3. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,230
    Likes Received:
    1,493
    Bump for more replies!
     
  4. BusinessMagnet

    BusinessMagnet Power Member

    Joined:
    Jul 4, 2013
    Messages:
    675
    Likes Received:
    323
    I would have gone in a similar way like OLX and all other big networks did, i.e.,

    chicago.cleaningservices.co.uk
    sanfrancisco.cleaningservices.co.uk

    The domain gets authority as well as they come to know that they are a big brand and are trustworthy to go with, as they are spread all over the country.
     
    Last edited: Jul 13, 2013
  5. Oukast

    Oukast Senior Member

    Joined:
    Jan 11, 2012
    Messages:
    831
    Likes Received:
    685
    Location:
    Under the palm tree
    Personally I'd go for a subdomain e.g., chicago.cleaningservices.com. Especially with that kind of traffic and competition won't make any difference, and you'll save big bucks if having multiple cities. Also helps to build the authority of one single domain, as stated above.

    EMD is not as powerful as it once was... Also, there's no point to aim for any short term benefits, as there are really none compared to long term ones in this case.

    Although if you do have as generic name as "<state/city> cleaning services" you might want to reserve that as well for type-in traffic, no matter how small it might be.
     
  6. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,230
    Likes Received:
    1,493
    Sub domain seems best bet. But as someone who loves EMDs, I'm having a hard time resisting.

    I have over 350 EMDs currently.

    Another thing is, the single domain is best for long term, but the area he is in, is kinda an emerging market, which is why they are still available. So creating a monopoly with each city EMD's could be a good idea.
     
  7. rasmusk

    rasmusk Senior Member

    Joined:
    Oct 4, 2012
    Messages:
    909
    Likes Received:
    362
    Occupation:
    Bypassing IRA
    Location:
    Cayman Islands
    For a serious business just one base domain would of course be best. No offence but it would be retarded not just to rank a generic domain. If you can rank the EMD you could rank the generic also.
     
  8. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,230
    Likes Received:
    1,493
    But I'm also thinking of the possibility of getting local exposure, like in the news, paper, local blogs etc.
    If I have www.chicagocleaningservices.com and it's newsworthy, it looks like, "Xxxxxx created this site for Chicago residents to find cleaning services."
    It appears like it's more in the community, directed towards the actual city.
    That's more likely to make local news then www.somecleaningsite.com/chicago. I mean if it gets big enough it'll still get exposure, but it would be tougher to make local news this way.

    Keep in mind it's not a site like 'cleaning services' with a well known service/product, it's something that is somewhat new, so is more likely to get exposure.
     
  9. Bostoncab

    Bostoncab Elite Member

    Joined:
    Dec 31, 2009
    Messages:
    2,256
    Likes Received:
    514
    Occupation:
    pain in the ass cabbie
    Location:
    Boston,Ma.
    Home Page:
    I have not seen a subdomain ranking in my local searches in a few years now. Also I would factor in how this will play out if he opens offices in each city or sells franchises of his business. Local search is more or less all about the google places box right? Can you list a subdomain there?
     
  10. Oukast

    Oukast Senior Member

    Joined:
    Jan 11, 2012
    Messages:
    831
    Likes Received:
    685
    Location:
    Under the palm tree
    I occasionally come across some, and don't really see why it wouldn't be possible to rank one (or more, obviously) like that.

    Personally I don't have that much of experience with Google Places, as I have not been working much with offline-businesses, so can't really comment on the latter - although, don't really see why it wouldn't be possible ;)