I have a friend that owns a pretty big business that is looking to expand. Let's say he has a cleaning business. Let's say he wants to go national with it. Now, we know Google loves authority domains, and gives them all the power (amazon/wiki/about/etc), their subpages rank even if there are no links to them. But there is still some value left in EMDs, especially low competition EMDs. Also, if it's a local EMD, and it's a unique service, it's probably more likely to get some local exposure, than if it was from some generic domain, unless the site goes viral. What I mean is, say it's a cleaning service, a site like www.chicagocleaningservices.com will probably get more attention locally, than www.somecleaningsite.com/chicago/ Now the EMDs are available for a lot of cities. Traffic isn't huge, few hundred here and there, but competition isn't too high. I think long term, one base domain would be idea, as it will build all the power, and it's sub pages will get some of that power. But short term, I think the EMDs would be easier to rank, get links etc. I was thinking even once they are established, I could move them all to a base site, and 301 the domains to the base site. Not sure how Google would like that though. At the same time, it would be pretty difficult to market and build links for 10,20,30 EMD sites. But that being said, if it's one generic domain site, I'll still have to be building links for each city if I want it to the to of search engines anyways. Any opinions? Thanks.