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Myspace MYads case study

Discussion in 'Other PPC Networks' started by greyhatdude, Dec 20, 2009.

  1. greyhatdude

    greyhatdude Regular Member

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    FYI: Myspace MYads is giving away $50 in credit at advertise.myspace.com

    I'm giving away some data today hoping that I'll get some feedback and that others will learn from the feedback. I'll post new ads here as I run them.

    I ran with paydotcom products since they pay immediately by paypal. I am running similar ads on adbrite but their network sucks, so I just switched to text ads. I'm also running similar ads on google adwords, but many of my ads keep getting rejected because I'm trying to advertise things like data entry affiliate programs and other weight loss things. I customized these two ads from content on the products sites. I went for the loud and bright look instead of ads that just blended with the page. I also posted prices, realizing that it would cut down on my clickthrough rate but thinking that it only people who were prepared to spend money would click on the ad.
    [​IMG]
    Depression Niche Ad
    CPC $25.00 Lifetime Budget Costs: $0.43 Impressions: 876 Clicks:1 CTR: 0.11% Avg. CPC: $0.43 Avg CPM: $0.49
    Target Audience
    Gender: Females Only
    Age: 22 to 65+
    Education: Some College, College Student, College Grad, Grad Student, Post Grad
    Relationship: Single/Divorced, Recent Breakup, In a Relationship, Married
    Parental Status:
    All
    Geography:
    National - US
    Interests and Occupations:
    Cats, Sewing, Poetry, William Shakespeare, Danielle Steel, Scrapbooking, Fitness and Health, Partying, Jane Austen, Christmas, Social Work, Writing, Homemaker, Small Business, All Health & Fitness, Junk & Fast Food, Reading
    [​IMG]
    Post-Pregnancy Weight Loss Niche
    CPM $25.00 Lifetime Budget
    Lifetime Costs: $0.13 Impressions:854 Clicks: 1 CTR :0.12% Avg CPC: $0.13 Avg CPM: $0.15
    Target Audience

    Gender: Females Only
    Age: 22 to 39
    Education: All
    Relationship: All
    Parental Status:
    Expecting, Just Gave Birth
    Geography:
    National - US
     
  2. masteraffmarket

    masteraffmarket Power Member

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    so what are you asking for by posting this on the forum?
     
  3. greyhatdude

    greyhatdude Regular Member

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    Feedback. Constructive criticism. Opinions. Any helpful commentary.
     
  4. Hellfire

    Hellfire Regular Member

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    He shared some valueble information with us if I understand evrything correctly?
    Posted via Mobile Device
     
  5. greyhatdude

    greyhatdude Regular Member

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    People say that banner ads are inferior to text ads and myspace is not a good place to advertise. I'm posting info about how I am advertising on myspace, showing the specific banner ads I'm using and paydotcom products I'm promoting, and also posting both the demographics I'm targeting and the analytics data I've gathered. I'm not sure if I shared anything valuable or not, but it would be enlightening too see many other people make posts on this thread that are similar to mine, using that $50 credit and their own expertise and creativity.
     
  6. greyhatdude

    greyhatdude Regular Member

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    The depression niche campaign is a CPC campaign. Cost so far: $0.43 3,411 impressions 1 click CTR: 0.03% CPM $0.43

    The post-pregnancy weight loss campaign is a CPM campaign. Cost: $0.18 1,146 impressions 1 click, CTR: 0.09% CPM:$0.16

    1 click on each, no sales. If the usually predicted ratio of 1 sale/300 clicks is to be believed, then I'm looking at 1023100 impressions to make a $47 sale of the depression product at a cost of $129 and 343800 impressions to make a sale of the $19.97 post-pregnancy weight loss product at a cost of $55.

    Some people say that a good product converts 1-3% of all click throughs. I've only got one click for each campaign. If this trend of a less than 1% click through rate continues then it's obviously not worth it to pay for these ads. At what point do I stop or change either of the campaigns?

    Edit:
    Depression: 5,965 impressions 3 clicks 0.05% CTR cost $1.29
    Post-Pregnancy weight loss: 1 click 0.07% CTR cost $0.23

    I changed the demographics on the depression ad to just women 18+, thinking that I shouldn't be so restrictive with the demographics. The big red "$47" will weed out most of the low quality clicks. The suggested bid by myspace was raised from $0.43 to $0.54 when I changed those numbers, and that is what I ran with. Changes take effect in 15-30 minutes so I will check the stats again in 45 minutes.
     
    Last edited: Dec 21, 2009
  7. greyhatdude

    greyhatdude Regular Member

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    depression: cost/$1.72 views/21,832 clicks/4 CTR:0.02% CPC: $0.43 CPM:$0.08
    post-preg wt loss: cost/$0.27 views/1,711 clicks/2 CTR0.12% CPC:$0.14 CPM: $0.16

    Good or bad?
    I have 3 banner ad campaigns up for review on adwords - a forex signals product that I might have to make a landing page for (because the original ones site sucks, I might as well make my own product), that pregnancy weight loss product, and the depression product.
    I have one sweet looking weight loss product ad that both myspace and adwords rejected and that adbrite can't seem to find a site for. And I'll be damned if I'm going to let adbrite run it network-wide on sites like collegehumor (who even notices ads on their site?). I might place that ad on a few newspaper sites or celebrity-blogs.
     
    Last edited: Dec 21, 2009
  8. greyhatdude

    greyhatdude Regular Member

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    Loosened up the demographics on the post-pregnancy weight loss ad to females aged 18-55... expecting, just gave birth, or who have infants, and toddlers 1-2 years old.

    Interesting that the number of possible users in that market rose by over 180k when I raised the age ceiling form 39 to 55. That's a LOT of recently pregnant myspace users over 39.

    I might customize this ad (a lot) more and try different sizes, and might expand to other social networks if this works, because I think it's a good product and the demographic targeting is a no brainer.
    There are only three places to advertise on myspace, but this graphic is too big to post. Lose the spaces after the // ...

    https:// advertise.myspace.com/web/images/bg-adplacement.jpg
     
    Last edited: Dec 21, 2009
  9. greyhatdude

    greyhatdude Regular Member

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    The depression ad seems relatively popular, but no sales. These numbers make me think it's a good niche but a crappy product. Anyone disagree? I'm stopping this ad, going to find a better product tomorrow.
    74557 impressions
    25 clicks
    0.03%CTR
    $0.52 CPC
    $0.18 CPM
    0% conversion rate
    cost today: $13.06

    The post-pregnancy offer:
    8193 impressions
    3 clicks
    0.04% CTR
    $0.51 CPC
    $0.19 CPM
    0% conversions
    $1.54 total cost today. I'm going to stop this campaign, stick with the product, but change the ad.

    I've also been poking around adbrite a bit more. You can use them to post ads in places like the huffington post and bebo. I might try that.
     
    Last edited: Dec 21, 2009