My Youtube Channel, how do I

Hello, I run a music website and I have a youtube account associated with the website. My main goal is to get exposure. As of right now, I don't use my website to make money. I have banners on my site, but I'm not pushing traffic for the sole reason of money. How should I market my youtube channel? Should I be using the view technics shared in this sub category? I'm not rich, I don't have money to get my site the exposure I need.

Should I be using the strategies shared on this forum for a site that I need to last for years to come?

'm not asking for your methods of advertising, I just want some input.