1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

My Website Has 24 Hours To Live - Revealing My Website And Everything About It

Discussion in 'Black Hat SEO' started by clean99, May 14, 2015.

  1. clean99

    clean99 Junior Member

    Joined:
    Nov 15, 2012
    Messages:
    132
    Likes Received:
    116
    Gender:
    Male
    Location:
    West Coast
    NOTE: I uploaded all my backlinks for this site on MediaFire. Scroll down to the end of "SEO" section of the post for the download URL.

    Yesterday I got a notice about an infringement of an intellectual property notice from Hostgator. The problem is that my website's URL has a brand name in it. I have decided to comply and just shut the site down. But before I do that I thought I would share the website and tell BHW about it. Hopefully you will get something out of this.

    NOTICE: the website will go down on May 14 11PM-12AM Pacific Time.

    WEBSITE: http://hellokittyroad.com/

    (I also took a snapshot on Wayback machine: http://web.archive.org/web/*/hellokittyroad.com)

    SITE SETUP:

    I used Gazette theme by Woothemes and WPZonBuilder plugin to set up the website. I must say the plugin is awesome. Whatever you see on the website: star-ratings, pictures, prices, "more info" and "add to cart" buttons, shopping cart, customer review etc., all done by WPZonBuilder, I didn't have to mess with code or HTML or whatever else to make it look pretty.

    I chose all products manually, created unique titles and added unique 30-80 word description to each one. I have added description to my "category" pages to make them rank better but interestingly enough, before I did that, the pages still ranked without any description. I added "BLOG" section just to make a website a little bulkier but as you can see on the website I gave up after only 3 articles LOL.

    To make the navigation easier I posted all products as "posts" and appointed them into appropriate categories. To make my URLs look cleaner, I used "WP No Category Base - WPML compatible" plugin to remove "/category" from category permalinks. I see some people wonder if you can rank "category" pages and the answer is absolute YES. Type in "hello kitty steering wheel cover" or "hello kitty car seat covers" and you will see my category pages ranking on the 1[SUP]st[/SUP] page of Google.com.

    To make the website faster I used 3 plugins - "WP Super Cache" - for caching, "WP Smush" - for reducing size of pictures, "WP-Optimize" - to keep my database clean. Through .htaccess file I also compressed text, html, javascript, css, xml. And finally I used SpriteMe to optimize few additional things. The speed significantly went up and so are my conversions.

    SOCIAL MEDIA: I set up all social media accounts just to make my website look more legit. By no means had I tried to get traffic through these social media but I think it helped me to get better rankings and made my site look more legit. It's really not that hard to set these up. It took me only $20 and about 5 hours of work to do all these.

    Facebook: I didn't create a page but I just put "like" button in the widget area. To start I bought 50 likes for the home page from Fiverr, the rest of likes on the home page, inner pages and product pages are all natural.

    Twitter: I created an account and bought 1500 followers from Fiverr. The I used "Tweet Deck" to run daily updates for 1 month. I was going to continue doing it but got lazy... oh well...

    Pinterest: The same thing as above - created an account, bought 150 followers from Fiverr and created few boards. Additional followers, likes and re-pins are all natural.

    Google+: The reason for this was just to make things a little more personal. I just wanted people to see that there is a real person behind the website (it's not me in the pic btw lol). To get followers I bought a gig from Fiverr where the person shared me in his circle. Initially I got about 100-150 followers from him sharing my profile in his circles. I made a post about how to get more followers in Google+ awhile ago on Warrior Forum (PLEASE DON'T BE MAD AT ME!!). Here is the link: http://www.warriorforum.com/social-...ver-150-google-followers-less-then-month.html (Sorry X10000000 times lol). All shares and likes on my posts are natural.

    To finish things off and to prove to people that I'm crazy into Hello Kitty (I'm actually not haha), I joined a group on Ning called Hello Kitty Junkies.

    SEO: I haven't used any crazy ninja techniques or anything here. Although my SEO strategy was very simple, the website has survived all major updates and is ranking number 3 for main keyword "hello kitty car accessories" (on Google.com as of May 13, 2015) For the most of its life the site ranked number 2 for main keyword "hello kitty car accessories".

    Here is basically what I used for "basic" backlinks:


    • web 2.0s - simple 1 pagers (ex.kittygarage.weebly.com)
    • article directories
    • document sharing sites - (ex. scribd.com/doc/158799352/Tips-On-How-To-Take-Care-Of-Your-Car-From-The-Kitty
    • slideshow sharing sites - (ex. slideboom.com/presentations/845882/How-To-Get-Your-Car-Tires-Shine)
    • video sharing sites - (ex. youtube.com/watch?v=PCMYVC_Xnmw)
    • relevant comments - (ex. megaprojects.co.ke/articles/212/is-volvos-electric-road-the-way-of-the-future/#.UhZA_j8fnIU)
    • high PR profiles - (ex. profiles.wordpress.org/kukumber/)
    • press release (ex. prbuzz.com/business-entrepreneur/252925-official-launch-of-hellokittyroad-com-website.html)


    Over time I made about 200 of these links all together using 2 spun articles (readable, spun on sentence and word levels).
    I only used high quality sites and never used software like GSA as my tier 1. I have built 5-10 of these every few days. All of these links were made in the 4[SUP]th[/SUP] quarter of 2013. I used Autofill Magic Firefox plugin to help me automate the process.

    Most of the links were pointed to the homepage - I say about 80% and the rest to inner pages. I used social bookmarks and a handful of web 2.0s to link to the inner pages.

    Now onto "advanced" linking, actually it's not advanced at all!

    Paid directories - Yep, you are reading this right... The thing is that I only used high quality directories. In this case I used 2: somuch.com and businessseek.biz.

    Guest posts - I used sponsoredreviews.com to get some "guest post" links. I know it's not advised to use services like these because of recent Google crackdown on networks and such. Nevertheless I managed to get few links from okay websites. The most importantly is that these links were from automotive websites.

    Fiverr gigs - Yes you can actually find decent gigs on Fiverr if you look a little harder. For example, I got a "guest post" on a website with MOZ DA24, Majestic TF18/CF20, automotive niche.

    Network links - I got 10 network links from BHW seller. Too bad I can't find the guy anymore because the links were actually from website with really decent metrics.

    Organic backlinks - well, I only got 1 from buzzle.com... I gotta say thou, it does feel good to get natural backlinks.

    All my links: http://www.mediafire.com/download/5eat3249li8y1da/hellokittyroad.com+backlinks.xlsx


    TRAFFIC AND EARNINGS:

    Last year the website made me around $800 which is not that great. My best month was about $130. My average conversions were 2-3%, I think mainly because of my lame product descriptions and low quality products. It was very hard to find good quality products for this store on Amazon. Every single month I had to change 10-20 products because the products would disappear from Amazon or people would leave negative feedbacks.

    To be honest I slacked off at the end of last year and for about last 3 month and didn't update any "dead" products so earnings were really low.

    I think the website had a potential of making about $300/month and up to $500/month with some additional backlinking and about 5 hours of work to update all "dead" products each month.

    I was kind of all over the place but hopefully you learn something from my experience.

    Here is a quick recap:


    1. Don't use brand names in your main domain name. Although I had my website ranking under the official Hello Kitty website for over a year, I finally got my notice
    2. I didn't use too much content on the website
    3. I ranked category pages the same way as I would rank my "posts" or "pages"
    4. I feel that social media channels helped to make the website look more legitimate and helped rankings (just my opinion here)
    5. It's not expensive or hard to create fake social media channels and make them look real for your websites
    6. You can still rank using spun articles
    7. Creating few link per day is better than all at once
    8. Only use high quality websites when creating your tier 1 whether you do it manually of using a software
    9. Paid directories are okay - only if you use high quality ones
    10. Link your website to other related websites - I feel that 1 of the reasons for getting better rankings and not getting penalized was the fact that many of my links came from niche related websites and not just some general crappy network
    11. Create quality website and people will build links for you (just 1 link in my case but oh well....)
    12. Don't get lazy!

    I know I missed things cuz I'm just tired of writing so much lol, so if you have any questions don't hesitate to ask! :D
     
    • Thanks Thanks x 78
    Last edited: May 14, 2015
  2. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP Premium Member

    Joined:
    Jun 7, 2012
    Messages:
    2,032
    Likes Received:
    683
    wow! now that's what I call sharing. Some real gold there. Thanks again for sharing.
     
  3. Sako94

    Sako94 Junior Member

    Joined:
    Jan 12, 2011
    Messages:
    143
    Likes Received:
    11
    thanks for sharing! I'm excited.
     
    • Thanks Thanks x 1
  4. clean99

    clean99 Junior Member

    Joined:
    Nov 15, 2012
    Messages:
    132
    Likes Received:
    116
    Gender:
    Male
    Location:
    West Coast
    Thanks! Hey btw I just ordered your web 2.0 services and they were simply awesome! 1 order was actually for this website - too bad it has to go...
     
    • Thanks Thanks x 1
  5. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP Premium Member

    Joined:
    Jun 7, 2012
    Messages:
    2,032
    Likes Received:
    683

    Yes sad to see this site go because of copyrights! Thanks again for the kind words.
     
    • Thanks Thanks x 1
  6. clean99

    clean99 Junior Member

    Joined:
    Nov 15, 2012
    Messages:
    132
    Likes Received:
    116
    Gender:
    Male
    Location:
    West Coast
    Okay people I'm off to bed! Got work at 6 am. Talk to ya'll tmrw :sad6: :30:
     
  7. givensia

    givensia Regular Member

    Joined:
    Apr 11, 2014
    Messages:
    329
    Likes Received:
    104
    Nice read some quality information here.
     
    • Thanks Thanks x 1
  8. widdows9000

    widdows9000 Junior Member

    Joined:
    Nov 15, 2013
    Messages:
    166
    Likes Received:
    68
    Occupation:
    Full Time Idiot
    Location:
    Your Imagination
    Thanks for sharing your experience. I am sorry to hear what happened.
     
    • Thanks Thanks x 1
  9. chd17

    chd17 Newbie

    Joined:
    Apr 25, 2015
    Messages:
    6
    Likes Received:
    5
    Thanks for sharing. That was very informative. Sorry for the newb question, but can't you just change the domain name?
     
    • Thanks Thanks x 1
  10. kumbhak11

    kumbhak11 Newbie

    Joined:
    Feb 8, 2010
    Messages:
    23
    Likes Received:
    387
    You may try 301 redirect from that domain to a new non brand domain to transfer its power and copy the contents.
     
    • Thanks Thanks x 1
  11. acur042

    acur042 Newbie

    Joined:
    Nov 14, 2008
    Messages:
    44
    Likes Received:
    6
    Thats chump change bro. I make that in a day from one of my sites
     
  12. teh_johnny

    teh_johnny Registered Member

    Joined:
    Mar 15, 2011
    Messages:
    95
    Likes Received:
    13
    Interesting insights OP. Thanks for sharing and best of luck in the future!
     
    • Thanks Thanks x 1
  13. Tuccinator

    Tuccinator Newbie

    Joined:
    Jul 4, 2013
    Messages:
    40
    Likes Received:
    3
    After reading through your thread and thinking about all the work you put into it, I was surprised to see your earnings were that low. Thanks for the sharing though, I know it will help me and probably a bunch more people.
     
    • Thanks Thanks x 1
  14. usong725

    usong725 Regular Member

    Joined:
    Nov 7, 2011
    Messages:
    252
    Likes Received:
    36
    Location:
    Philippines
    Home Page:
    Why dont you redirect it to a new domain instead?
     
    • Thanks Thanks x 1
  15. Trepanated

    Trepanated Supreme Member

    Joined:
    Sep 18, 2010
    Messages:
    1,395
    Likes Received:
    5,377
    He wasn't boasting about the revenue was he - he was trying to help people.

    Maybe you should try it some time

    Did you come to his thread just to let everyone know what a 'big player' you are?
     
    • Thanks Thanks x 24
  16. Exine

    Exine Junior Member

    Joined:
    Oct 11, 2012
    Messages:
    194
    Likes Received:
    50
    I hope that most of you guys understand just how valuable this thread is. OP is sharing with all of us a set up for a valuable source of income. He also shows all of us how to rank for that competition of a keyword. All you have to do is go on google keyword tool to see the analytic for his keywords and find other key words with comparable search traffic, use his SEO methods that he shared with us and bam you're ranked like that.

    Thanks for the share :)
     
    • Thanks Thanks x 1
  17. mickyfu

    mickyfu Jr. VIP Jr. VIP

    Joined:
    Dec 14, 2011
    Messages:
    6,900
    Likes Received:
    19,801
    Occupation:
    King Of Crypto C
    Location:
    Solihull Young Offenders
    That is kiddie money bro, I make that every hour with one of my sites.
     
    • Thanks Thanks x 6
  18. 7th Sense

    7th Sense Jr. VIP Jr. VIP

    Joined:
    Oct 29, 2014
    Messages:
    1,512
    Likes Received:
    265
    Gender:
    Male
    Location:
    BHW
    Thanks for the sharing dude...Great information there...
     
    • Thanks Thanks x 1
  19. IMpossible

    IMpossible Supreme Member

    Joined:
    Apr 15, 2012
    Messages:
    1,344
    Likes Received:
    302
    Occupation:
    Internet Marketing Guru
    Location:
    Somewhere on earth
    Thank you for this powerful share. Why did you register a brand name in the first place?
     
    • Thanks Thanks x 1
  20. Silverbak

    Silverbak Junior Member

    Joined:
    Sep 29, 2014
    Messages:
    101
    Likes Received:
    69
    First,

    That's a great share and I'm sure it'll help some newbies out. I don't usually build ecommerce type sites. I normally use the review site method but nonetheless this is a basic road map for folks wanting to build a decent niche site.

    Not to nitpick but this is something that I notice a lot on BHW:

    How are your social media channels "fake?" I see this term a lot. You built social accounts for your website. Nothing fake about it.

    Most of us that aren't churning and burning aren't any different that the big authority sites with the exception of how old our sites are (not for all but some), our budget, and the size of our staff. The big names in my main niche (which is not one of the big 3 or 4 weight loss, payday loans, sex/dating niches) use just as many black hat tactics as the majority of us:

    - 301s from old ecommerce sites: check
    - paid for links: check
    - directories: check
    - PBNs: probably

    Hold your head up high - you're building real web sites. You're a Internet Marketer - not hacker, liar, or thief (there is some cross over but IM and or black hat by itself is far from any of these).

    Make sense?
     
    • Thanks Thanks x 2
    Last edited: May 14, 2015