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My URLs are too long for SEO purposes (according to Traffic Travis), what to do?

Discussion in 'Black Hat SEO' started by KingMonkey, Aug 19, 2012.

  1. KingMonkey

    KingMonkey Regular Member

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    Just set up a new site, my main keywords are longtail keywords and they just happen to be very long keywords. My domains are www.mysitename.com/keywords and when I did some analysis using Traffic Travis it tells me that because my URLs are over 70 keywords they are too long for SEO purposes as most search engines will truncate them, totally messing it up.

    I obviously want my keywords in the URL but I'm not sure whether there is any point if the search engines don't consider them because they are too long.

    So how do I get around this, what can I do?
     
  2. CandyLand

    CandyLand Regular Member

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    Are you trying to put all your keywords into one URL? This is unnecessary if you are and will probably be looked at as some type of keyword stuffing.
     
  3. KingMonkey

    KingMonkey Regular Member

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    No my main keyword is a long keyword, around 30 characters. Combine that with my main URL (www.mybrandname.com/keyword) and it becomes a long URL.
     
  4. weruncompanies

    weruncompanies Power Member

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    I have sites that look like this: www.mysite.com/keyword-and-its-a-new-product-all-of-this-is-the-title-for-page

    Killing it in the serps right now. I don't think it matters.. Homepage domain length matters big time. Catagory pages matter big time, need them short like mysite.com/keyword. Pages or Posts I don't see having any rules.. I duplicate the Page title in my links, and post title, and have been having incredible success with it. Doing www.mysite.com/keyword and having a different title just seems too over optimized, like it's artificial and not genuine too me.

    Here's my outline.

    Homepage: mysite.com
    Category: mysite.com/lawn-mowers
    Inner Pages: mysite.com/how-to-choose-a-fantastic-lawn-mower-and-get-the-most-for-your-money

    Some of my categories aren't even keyword related.. Yet these inner pages rank #2-4 right under the brands official website or for the long tail phrase with very little link building. On a few test sites I've done this:

    Homepage: mysite.com
    Category: mysite.com/yard-work
    Inner Pages: mysite.com/how-to-choose-a-fantastic-lawn-mower-and-get-the-most-for-your-money

    Yard work doesn't have the lawn mover keyword yet it still ranks..

    But not sure how you'd get around that... Maybe only do a portion of the keyword, followed up by the rest in the inner page?
     
    Last edited: Aug 19, 2012
  5. Autumn

    Autumn Elite Member

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    Personally I wouldn't worry about it too much, TT and similar tools are just guidelines. The URLs that are displayed in the serps will be truncated but it's not like the stuff won't get indexed. I have some stuff on free blog hosts that uses very long urls (i.e. the blog host will use the first sentence of the post for the url stub, stuff like that) and they still get indexed and get traffic. The urls are ugly as fuck though in terms of how they look in the serps, it looks quite spammy which may lower your click through rate from the serps and thus your overall traffic.

    If you want shorter urls then just cut some unnecessary words out of the keyphrase for making the urls. However it's always good to build some sites with long urls and some with short urls - the algo will fluctuate with time and sometimes short urls are the thing to have, other times it's long urls. So mix it up.

    I would be more concerned about having 30+ character keywords... Typically you don't get a great deal of traffic from those super long keyphrases and you might be better off targeting some shorter tail keywords as well.
     
  6. KingMonkey

    KingMonkey Regular Member

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    All the words are necessary unfortunately.

    Search volumes are good so I hope it won't be a problem.

    I guess I'll experiment with different URL types, both the long ones containing the full keyword and shorter ones that only have a portion of it.