Part I: Introduction Here is the blueprint of the automated social media management system I use from around 2009. The particular bits and pieces were replaced with new tools that came up but the essence is the same. It is currently based on a bunch of custom software (which is possible to replace with stock tools) and IFTTT service together with HootSuite. Previously I use now defunct ping.fm and dead hellotxt.com. You can modify and use the system for whatever purpose you want. For example: Fast indexing of your sites To auto-backlink your RSS mashups To get deep links on autopilot To build social pyramids (if you replicate it multiple times) It is NOT about drip feeding fake likes and tweets. In my opinion and according to my tests, these crappy so-called social signal do nothing to improve your ranking. As usual with what I do, it requires some effort up front and then the system runs itself. The way I use it is just an example. You can take the idea and create something unique. What I am going to describe is best suited for e-commerce sites with a large inventory of products that get searched by product names and model numbers. Distributing videos, and PDFs for each product can generate a referral traffic from video and doc-sharing site. YouTube videos and Slideshares tend to rank especially well for these long tail keywords. Plus you get deep links to your product pages. I can image it will work well with Amazon product listing as they now tend to rank very well for some lucrative keywords although I haven't tested it. Here is the high level diagram: Let's say we have an imaginary widgets store that sells 1000 models of widgets. For each widget the have a separate page with widget picture, title, description and buy now button. Typical e-commerce store. Our imaginary store owner, as it usually happens, is too busy sourcing and selling widgets. He or she doesn't have time to tweet all day long or hang out on Facebook, reading shit posted by so-called friends in hope to sell a widget. Unfortunately, if you don't tweet all day long, don't post your half-naked pics on Facebook and don't update all your "friends" on what your cat ate for breakfast, you are considered to be a kind of freak. No worries, help is on it's way. What we are going to do is to create tons of content fast and then drip feed it to social networks.