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My site is booming - To expand or not to expand?

Discussion in 'Business & Tax Advice' started by pitbully, Nov 9, 2014.

  1. pitbully

    pitbully Regular Member

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    I have a site that's doing very well, but I also have another idea I want to start up which is definitely related to the niche of my current site, but approaches it from a different angle. Is it a good idea to build out a second section of my current site and have two separate, but related, services running on one site? Or should I just make a second site with a separate brand?

    I would like to expand my current brand instead of making a second separate site and business, but offering these two separate services would require a separation. This means the homepage would be transformed into a portal asking the user "do you want to do this (the original site) or do you want to do this (new section)?"

    My site is making money and people like it so I don't want to fuck with a winner if it's a bad idea. Any feedback here would be appreciated. What do you think?
     
  2. TheRealDealN4

    TheRealDealN4 Newbie

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    I personally wouldn't fuck with the homepage. You said it yourself you don't want to fuck with the winner. If you have an email list maybe you could email a second link. That's my two cents

    Good Luck OP
     
  3. cburton81

    cburton81 Elite Member

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    Hmmm, I have one site that does a lot of different things so I already chose that path but in your situation I would make it all on one site first and see how well it does over a month and then decide. If its not working out then just switch the site back. Thats my advice because I hate making brand new sites from scratch so I have many different niches stemming from one site.
     
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  4. Masterptc

    Masterptc Regular Member

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    Create a subdomain, dont change the original homepage other than adding some text and a button somewhere on the top header so everyone knows about it, if they want to visit your site then they will. I personally think its annoying when i visit a site and i have to choose again to which site i want to visit.
     
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  5. geta12

    geta12 Newbie

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    I would create the second site, although brand it the same as your first so people know its you. Then you can mention the second site on the first, get people going over there. I know its easier to stick with the one site but i never like messing with a good thing.
     
  6. Hunwarrior

    Hunwarrior Jr. VIP Jr. VIP Premium Member

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    dont fix or modify what is working
     
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  7. pitbully

    pitbully Regular Member

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    Cross marketing will definitely happen either way, but making a new site on a different domain (which would obviously have a different name, at least slightly) and branding it the same would probably be confusing. I'm thinking all or nothing on this one.

     
  8. pitbully

    pitbully Regular Member

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    Care to expand on that at all. Granted, I do get your point, but I guess I enjoy the idea of building a brand and thought that expanding into a different but related area might work. But I appreciate your input

     
  9. pitbully

    pitbully Regular Member

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    Thanks for the feedback brother. With all those different niches on one site, do you have any kind of portal homepage or anything that separates the different sections/niches of your site? Or are you just adding new menu tabs or header links or something whenever you add a new section? My site isn't a blog so it's kind of hard to just add new sections in a menu because the two different section would have different layouts etc., unlike a blog which would flow together with the same page layout for each section.