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My site giving out too much info?

Discussion in 'White Hat SEO' started by mrmidjam, Dec 31, 2011.

  1. mrmidjam

    mrmidjam Regular Member

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    I created a site for my brothers training business which had a form for people to ask about where to find the specific training and it was doing pretty well, I was selling around 15 courses a month. My brother has now left this business due to his partner being lazy and him having to do all the work. The thing is he still has tons of contacts so, we thought of changing the site to sell the leads coming in to other companies in the field. I spent a month building a admin panel for them to add their courses and a data list displaying them on the front end with a contact form so, people could ask about the specific course. Thing is now we are getting no leads whatsoever. (we are getting the same amount of traffic and the rankings have not changed)

    My question: is there such a thing as giving out too much info? Before the change we just had a form for people to request more info on courses in their area, prices and general info. Now we have every bit of info about each course such as: price, location, times.

    I`m thinking that they get all the info from our site and going elsewhere to compare. Where as before they would ask us a question and wait for an answer before going anywhere else and due to my brother`s selling experience making the sale.

    I would love to hear from anyone else who has had a similar site or experiences with some tips.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Could be the case but I doubt it. If your selling course space are the courses the same niche or is the scope of the courses offered widening? Because that would be a better explanation of why your leads have diluted...
     
  3. mrmidjam

    mrmidjam Regular Member

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    Thanks for the reply.

    We sell 4 types of course all in the same niche, this has not changed.
     
  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Maybe your right then. Do you have good contact details on the course pages?

    Maybe you should try removing some info on a selection of courses and see what happens.
     
  5. mrmidjam

    mrmidjam Regular Member

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    I list almost all the details anyone would need: prices, location, start date, awarding body, results turnaround.

    Before i just had a link to a 'course booking request' form which they could fill out telling us which course type they were interested in, their location and any questions they had.

    I was thinking of removing the price first and test the results.

    Thanks for the advice.
     
  6. davids355

    davids355 Jr. VIP Jr. VIP

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    That does make sense. Maybe before your "leads" were just general enquiries for more information, and your brother then made the sale himself.

    So you either make the sale on the site - or hire a good copywriter to give you some tips, or you withhold info and make them contact you.
     
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  7. mrmidjam

    mrmidjam Regular Member

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    thanks mate for the advice, think I'll withhold some info and split test.
     
  8. Nookie Monster

    Nookie Monster Senior Member

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    Davids355 is offering you his best opinion on this. Hat's off to him for that. However if what your doing now is worse than what you were doing then turn around and go back.
     
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  9. mrmidjam

    mrmidjam Regular Member

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    Thanks guys for the advice.

    If anyone has had similar experiences I would love to hear from you.
     
  10. partymarty4870

    partymarty4870 Elite Member

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    I come from a land downunder
    have you just thought maybe that it's just the time of year. Not many people are planning for the future when they have empty pockets after Xmas and New Year.

    I tried advertising a position vacant in early dec and got fuck all quality replies. the same ad in this weekends newspaper should give me 100's
     
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  11. mrmidjam

    mrmidjam Regular Member

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    I agree that the response would be a great deal smaller, I went from getting around 5-6 enquiries a day to 5-6 over the whole xmas period. Maybe we should have held out on the site update for a more stable time period.

    Hopefully things will pick up in a week or so.
     
  12. Sacrilege

    Sacrilege Regular Member

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    The fact is visitors are only on your site for a very short time. Normally 2 minutes or less is average for a non-bounce visitor - so you have a very short window where they are your customer and you can sell to them. If you can capture their information via an optin form, they are your customer for life, and you can sell to them any time you want.

    Sales calls are how you were making those sales. Your brother's expertise was what you were really selling. Without that, your site isn't such a valuable resource anymore. People are often reluctant to give up their hard-earned money without talking to an expert.
     
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  13. mrmidjam

    mrmidjam Regular Member

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    Ok I have figured out the problem and have got my enquiries back. For anyone else that might have this problem, here's what I did:

    The old site just had a link to a form for anyone interested in joining a course, this was very broad so, was getting enquiries from people all over the country.

    The new site had only the locations where we were holding the courses and subsequently the only people that were enquiring were people from those locations and we were losing people from around these locations.

    I added a script that would show the courses for a location from a selectbox. If we had the location, it shows the course listings, if not it shows a form for them to fill in.

    Hope this makes sense :)

    Thanks for the tips guys