So I have posted on here before a few success stories. Recently, I fine tuned a simple strategy that involves minimal software use, but requires one or two freelance helpers (fiverr.com) has great gigs for just $5. 1. Examine your website and make sure its SEO friendly. WordPress is a great start because plugins such as ALL in one SEO and sitemap give you a great head start. WP also enables you to post content regularly. Have as much written content with relevant pictures on your home page. 2. Ensure that all image files are named for your desired keywords 3. Submit your site for social bookmarking - 100 max for new sites. This will help get your site indexed in a safe way 4. Write or outsource article writers (Fiverr or BHW) and submit your articles to the top ranked article directories such as ezine. Do not duplicate content! Each post should be unique or G will probably sandbox you. 5. Link build heavily on your ezine and other article sites to keep your url safe. This will improve your url rank without placing it in jeaopordy. 6. Ping links and RSS aggregate them with a service such as linklicious.com 7. Repeat steps 4,5 and 6 as much as desired To really top the SE, register multiple keyword sites such as mykeyword1.com; mykeyword2.com and gently link build these. Also provide a url from each of these homepages to your url. All of these will help improve your rankings generally for the desired keywords and its safe! Let me know if you want any assistance!