I have had my channel for a couple of months. I have had videos go viral during that time and then higher paid ad networks will kick in and show their ads on my videos resulting in a RPM of 2 dollars which is good to me. However: when nothing is going viral ( most of the time naturally ) and I am just getting my regular views from compilations and stuff my RPM is like 0,40 - 0,60 dollars. And those compilations are pretty high ranked and getting me 20 000 - 30 000 analytics page views a day. How come the RPM can be so low for videos that are getting that amount of views a day? I know its not a huge amount, but it should still be worth more than 0,40 RPM? The compilations are mostly animals, cheaters getting caught and fights. I am from Sweden and I read that ad views pay more from countries like USA and Canada so I changed the video locations to USA, which seem to increase the views from USA but RPM is still low Does anybody know what might help this newbie out with a higher RPM?