After the recent updates, I had one of my sites that got clobbered and rankings completely dropped. Now, all of my rankings have slowly and steadily been returning over the last month or so....and I didn't do a thing. After the update was rolled out, my rankings plummeted and I just let it be. It isn't a money making site for me, so I wanted to test an idea that I've always had and see what happens if I didn't do anything. I think that Google wants to see who has a "knee jerk" reaction after updates and see if anything happens to sites that had dramatic ranking shifts. Basically, waiting to see if people make massive content changes or start disavowing links, etc. It is an easy way for them to algorithmically shake things up and then see how webmasters react shortly after. This additionally could be a way for them to find out if you are a victim of negative SEO or not. If you have been doing something outside of their guidelines and you immediately start making changes to your site or backlink profile after an update, then that would raise red flags for Google that you have been doing something that you should have and that you deserved the penalty that was given to you. So, what if you don't do anything at all? Maybe my site is an exception, but if we don't do anything at all and sit tight for a bit without making any changes, it could signal that you deserve to be ranking again. Let's say a small business owner named Fred has a website, but and doesn't do any link building or even really know about SEO for that matter, but is ranking naturally. A competitor comes along who knows a bit about SEO and performs a Negative SEO campaign against the site and the rankings drop. Fred doesn't do anything because he isn't aware and was a target from something he didn't do. Fred's rankings fall for a bit, but after nothing happens, they slowly return again since it wasn't something that he did to deserve the penalty. This is just one example, but I thought it was interesting that everything is returning. Anyone else experience this?