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My Phone Rings Everyday With New Clients.... I'll Tell You Why

Discussion in 'Offline Marketing' started by kebertt, Jul 10, 2012.

  1. kebertt

    kebertt Junior Member

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    I started having success with offline marketing several months ago, and feel it is time to give back. Over the next few weeks I hope to help many BHW members who are struggling with how to gain new clients in the offline marketing world.

    I know from experience that the most difficulty in offline marketing is finding clients that are interested in your services. I'll start off by saying that I have found the most success by diversifying my marketing methods. Everything you do can be tweaked for improvement and automated to make the process faster and easier. Look around the forum, make a list of every method you see and pick the one that seems the most realistic for you. If you don't have the money for direct mail, stop wasting your time learning about it and move on. Look into other free ways (such as classified ads) to grow your business and take action.

    Create a website for your business, no one is going to do business with someone that looks unprofessional. I'm currently using a Wordpress theme and it is working great, you don't need anything too fancy. Your potential clients also want to see that you can perform the services you're offering. If you're offering website design, create a portfolio of some mockup websites to display and add to it as you finalize projects.

    The next step is to know your strengths and weaknesses. I look young, so doing any business in person doesn't work for me - but I'm great on the phone. This also is VERY important when it comes to the work you are providing. I'm not an SEO expert, so I outsource most of my work, but I am great at designing websites. Find your niche, learn what you're good at and stick with it.

    My business model is very simple. I offer an affordable website to gain my clients trust, then sell them internet marketing services (SEO, PPC, Social Media, etc.) to gain some real profit and residual income. If a client seems too difficult in the beginning, they will continue to be that way. I have learned the hard way that these people are not worth the headaches, casually offer a very high price (this is the only way I will work with them) and if they decline just kindly move along. Another thing to note is that most business owners like to put off website design and internet marketing services to when they have the extra cash. If they seemed interested, they still are. Don't waste each others time annoying them with phone calls and emails, this will turn them away - when they are ready they will come to you.

    Currently my marketing methods consist of everything from direct mail to email marketing to virtual assistants cold calling - I do it all. Everyday I wake up with missed calls and emails, and you can too. What is working for you? What isn't? Lets develop new ways to succeed.
     
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    Last edited: Jul 10, 2012
  2. walandio

    walandio Senior Member

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    cool.. this looks good..and motivating me.. I am planning on going to offline business.. I am good in designing sites.. As for now I am gathering my portfolio to get big clients..
     
  3. IMwizard

    IMwizard BANNED BANNED

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    i have just setted up my website ..... still struggling in getting clients....
    can i add you on skype for reference? and tips and tricks exchange?
     
  4. kebertt

    kebertt Junior Member

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    I appreciate your request - please contact me directly on the thread regarding tips/tricks so others can benefit.
     
  5. kaif0346

    kaif0346 Power Member

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    I am in the beginning process also have setted up a little firm here with 5 workers And Now seeking for some retail clients.thanks for the great guideline .
     
  6. psytrance

    psytrance Power Member

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    congrats :)

    what about hosting their sites?
     
  7. SEOHappiness

    SEOHappiness Junior Member

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    Who do you outsource your SEO to?

     
  8. kebertt

    kebertt Junior Member

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    I charge clients $10 a month for hosting, and $49 a month for hosting and minor support (2-3 small content changes). I host all of their websites on one HostGator account that I pay $9 a month for. If they ask for access to their hosting to change some content I send them their Wordpress dashboard information.
     
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  9. kebertt

    kebertt Junior Member

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    I don't want to get into too much specifics to who I outsource to, but you can find a lot of great services here on BHW.
     
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  10. albaniax

    albaniax Elite Member

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    How is your direct mailing working?
    How many letters did you sent & what's was your conversion rate for incomming-calls?
     
  11. Endire

    Endire Elite Member Premium Member

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    Congrats on your success!

    Often times when starting a business, it is tough to know what kind of pricing/ product models to use.

    Would you mind sharing the types of products and services you are selling and for what price?

    Would you also say you are in a market / area that is saturated or just starting with SEO?

    Thanks!

    Shawn
     
  12. MrWiggles

    MrWiggles Junior Member

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    its great to see people succeed on here. im actually in the process of starting my own offline marketing business, basically offering google+ local optimization, as well as ORM.. thinking of doing small SEO work as well. and to be honest i dont know very much about it, planning on finding the right people to outsource to and doing what i can. im mostly going to focus on getting clients and expanding my business!

    congrats on the success by the way! keep it up and most importantly keep making that money!! lol
     
  13. raticals75

    raticals75 Regular Member

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    I also have started a IM company within the last 3 months and you are dead on Kebertt with all your advice! I get most of my clients through referrals however and have not done one cold call. I would love to learn more on how you get conversions through emails marketing and cold calls.
    I give 10% commision to people who get me a client. This gives people incentive to work hard to get you a client and see who they know. Only red flag I seen was your web design. I also do very small websites for clients if needed however some of the best referrals can come from web designers them selves. If you do web design they will see you as competition. Also some people feel if you do too many things at once you aren't as good at what you do. Its not true but its what people think. So if you do have many services just make sure to clarify that you have many team members and have the image that you are a bigger company than you actually are.
    Great to be part of this thread and will subscribe.
     
  14. trubnut

    trubnut Regular Member

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    This is actually quite surreal, i started putting together the exact same business a few months back. I got side tracked half way through but i managed to get everything setup and running last week.

    I have pre designed 4 websites aimed at a particular profession and have sent 250 emails and i have had two people contact me back saying they are no longer in the said profession.

    I have access to directory listings with over 20k people all who are in the profession i am targeting so i'm just going to keep tweeking my pitch until i start seeing a good conversion ratio.
     
  15. itzpaul

    itzpaul Registered Member

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    I'd be interested to hear about your experiences and strategies with Direct Mail. I am working on direct mail as we speak and am getting ready to send out 50 or so reports in a manila envelope to local dentists offering web design, hosting, local business listings, google places optimization and phone/website tracking for starters.

    I want to basically offer them the basics for an internet presence and focus on marketing them as an upsell later on.

    Please tell me more about your own experiences and strategies :)
     
  16. Nauthiz666

    Nauthiz666 Senior Member

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    Great post, just getting into offline marketing myself!
     
  17. software248

    software248 Regular Member

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    How do you get emails?

    Thanks!
     
  18. Majin95

    Majin95 Regular Member

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    Hey, thanks for the tips and sharing your knowledge.

    I would also like to know your mailing strategy :)
     
  19. cocococo

    cocococo Senior Member

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    Nice one
     
  20. daveguy

    daveguy Power Member

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    If you're going into offline and trying to get serious clients you need to learn about advertising. When selling SEO I hammer home EARNED media. I crunch some numbers and show them how much they're spending on owned and paid media and how much they could be spending on earned media that keeps working for them even after they stop paying for it. Smaller clients won't get this. Big ones will. Read this post:

    http://www.seomoz.org/ugc/investing-in-seo-and-the-myth-of-working-dollars
     
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