I started having success with offline marketing several months ago, and feel it is time to give back. Over the next few weeks I hope to help many BHW members who are struggling with how to gain new clients in the offline marketing world. I know from experience that the most difficulty in offline marketing is finding clients that are interested in your services. I'll start off by saying that I have found the most success by diversifying my marketing methods. Everything you do can be tweaked for improvement and automated to make the process faster and easier. Look around the forum, make a list of every method you see and pick the one that seems the most realistic for you. If you don't have the money for direct mail, stop wasting your time learning about it and move on. Look into other free ways (such as classified ads) to grow your business and take action. Create a website for your business, no one is going to do business with someone that looks unprofessional. I'm currently using a Wordpress theme and it is working great, you don't need anything too fancy. Your potential clients also want to see that you can perform the services you're offering. If you're offering website design, create a portfolio of some mockup websites to display and add to it as you finalize projects. The next step is to know your strengths and weaknesses. I look young, so doing any business in person doesn't work for me - but I'm great on the phone. This also is VERY important when it comes to the work you are providing. I'm not an SEO expert, so I outsource most of my work, but I am great at designing websites. Find your niche, learn what you're good at and stick with it. My business model is very simple. I offer an affordable website to gain my clients trust, then sell them internet marketing services (SEO, PPC, Social Media, etc.) to gain some real profit and residual income. If a client seems too difficult in the beginning, they will continue to be that way. I have learned the hard way that these people are not worth the headaches, casually offer a very high price (this is the only way I will work with them) and if they decline just kindly move along. Another thing to note is that most business owners like to put off website design and internet marketing services to when they have the extra cash. If they seemed interested, they still are. Don't waste each others time annoying them with phone calls and emails, this will turn them away - when they are ready they will come to you. Currently my marketing methods consist of everything from direct mail to email marketing to virtual assistants cold calling - I do it all. Everyday I wake up with missed calls and emails, and you can too. What is working for you? What isn't? Lets develop new ways to succeed.