I've seen a couple threads around here about people trying to build an SMS business and they are documenting every step. Well, I am doing the same. I have already started working and am already growing my list. =) What I mean by growing my list is I am not selling a monthly service. No one seems to want that. They don't want to build their own list and deal with it. That's going to take time. They would rather have access to your pre-built list, send a mass text to local consumers and be done with it. Selling a mass text service sells like wildfire. Anyways, I am blogging about my venture. Check it out. =) You will definitely learn a lot and see what works/fails for me. -------------------------------------------------------------------- SEPTEMBER 28, 2011 I have recently decided to start an SMS marketing business in the city that I live in. I am naming the business Wildfire SMS. I’ve done SEO for almost two years now and I’ve decided that I don’t wish to do it anymore. I am using a unique system to run my business. (Chad Wyatt’s SMS WordPress Plugin) Using this system my expenses are kept to a bare minimum. I will pay one cent per text and one dollar a month for my phone number. (The system I am using works through Twilio. I was also rewarded $30 worth of credits for texts just by adding $10 to my account.) The system I am using cost me $17. After adding $10 to my funds, having spent $10 on printing flyers to leave at businesses, and $17 for my first month of hosting and a domain name, I am currently in the hole about $54. But if that is all I end up spending before I make any money, I will be happy. I’ve looked into my competition. My only competitor in my town charges $6 per 100 texts. I figure he works through a reseller program like TXT180 or something. This means he pays 3¢ per text. I can beat his price and put him out of business. The only thing he has on me is the size of his list. Not a problem. I will be posting daily from my phone to update my readers about what I am doing, how I am doing it, and how it affects my business. I will try to keep it simple and to the point. My goal is not only to make profit by building this business, but to reach a steady $3,300 a month and keep it that way for a year. My financial goal in life is $36,000 a year after taxes. This is my story. OCTOBER 1, 2011 I spend a lot of time at a smoothie bar here in town. I love the people and the atmosphere. It’s very upbeat. The establishment is half smoothie bar half health food store. The guys working the other day informed me that they were going to be doing a health program that they intended to get 1,000 people to sign up for by December. He said they just needed a way that was more reliable than email to contact them in mass. I immediately came home and drew up a simple brochure type thing in photoshop. Today at around 2pm I went to Staples and had the brochure printed and laminated. I don’t think it was very professional now that I think about it. It was more from a personal point of view rather than a business. But with the very cool and personal nature of the smoothie bar, I think it worked out well. I offered to give them service at a price that I’m not making any profit if they would promote my list in their store. Furthermore, the 1,000 people they are going to be adding to their list will belong to me as well. So I plan to cone out of the ordeal with 1,000+ subscribers on my list. So I will be giving them service at the price that it costs me in return for getting me plenty of subscribers. I want to get my list to 3,000 subscribers before I start marketing it to businesses without this affiliate program type ordeal. The terms also stated that they would receive 1¢ texts for 3 months after I reach 3,000 subscribers and they still push my list. Then they will get one monthly voucher for 1¢ texts for every month after that that they still promote me. Is this a lot to offer? Yes. Will I lose a lot of profit that I would have made off of this business by offering these perks? Yes. But they will be helping me build a big enough list that I will be able to approach every other business in town and sell my service. Between the smoothie bar and I, it’s a win win. I go back in Monday to seal the deal with the owner. OCTOBER 2, 2011 I’ve decided to change the name of my business today. Instead of Wildfire SMS I will be dubbing business “Green M.” I’ve also decided that down the road I may offer internet marketing services such as SEO and local search. As much as I hate it, haha. In changing the name I came up with a new info brochure. (But I can't post it here or link to it.) OCTOBER 3, 2011 Well, this morning I came to the realization that I will be in the hole a little more than I expected. I wasn't considering that each subscriber costs me 2¢. (1¢ for texting in to subscribe and 1¢ to send out the thank you for subscribing text.) It's still not bad and it's not going to hurt me that much, it's just something I hadn't considered before. My 3,000 subscriber goal will cost me $60 bucks just to have them subscribe. But I'm willing to pay that because after one blast they will be paid for. Until then, though, I'm just going more into loss every day. But not enough to matter, really. I'm not sure if I am going to be able to go up to the health food store today to seal the deal. I've got other things going on in my personal life... like my real job! Nonetheless; I will go tomorrow if all else fails.