My Old 9-5 Company Reached Out And Wants To Outsource All Their SEO Work

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seoworker10

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Long story short. I ran the in house SEO team at company that has over 100+ franchises, each franchise has at least one website/GMB with some have several based on the number of territories they have. So around 150 sites/GMBs

Ended up leaving based on a disagreement on compensation. Now the company reached out and is looking to outsource all of their SEO work to me. They are looking to pay on a per site per month basis, plus incentives for KPIs.

Company is in the restoration space where each lead is worth around $2,500-$4,000 on average.

What do you think I should be charging them on a per site per month basis?

I can add more details if needed
 
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Talk to some providers in same niche and know the market rate and then offer them a better price. They will be checking prices multiple places.
 
krishnaverma said:
Talk to some providers in same niche and know the market rate and then offer them a better price. They will be checking prices multiple places.
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The issue is finding someone that manages 100s of sites for one client. I've been able to find providers in the same niche and have market rate estimates, but that is to manage one big site compared to this company that has 100s of small sites
 
What was the budget for running the inhouse team?
 
GringoMonkey said:
What was the budget for running the inhouse team?
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I didn't have full access to the budget for the in-house team, but my estimate is somewhere around $20k per month. But the inhouse team was extremely understaffed and not really producing the results.
 
seoworker10 said:
I didn't have full access to the budget for the in-house team, but my estimate is somewhere around $20k per month. But the inhouse team was extremely understaffed and not really producing the results.
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Then you tell them that and what budget you think it should be, plus your extra costs and including whatever % profit you want to add.
 
My idea, post a random gig on freelancer or fiverr similar to your deal, you wil get crazy responses but may be some serious response will also come with price idea.
 
seoworker10 said:
outsource all of their SEO work to me
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SEO work is a very broad term.

You need to elaborate.

Will you do outreach for Gues Posts, Niche Edits, Local news publications, etc
GMB optimization
ORM management
KW research and Produce articles.

If you are going to do all these for 150 websites, then you will have to charge them a minimum of $150k/month. Which is a quite reasonable price, IMO.
 
aristocratic said:
SEO work is a very broad term.

You need to elaborate.

Will you do outreach for Gues Posts, Niche Edits, Local news publications, etc
GMB optimization
ORM management
KW research and Produce articles.

If you are going to do all these for 150 websites, then you will have to charge them a minimum of $150k/month. Which is a quite reasonable price, IMO.
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Yes to all the above including responding to GMB reviews, reporting, onboarding for new franchises, and more. Basically A-Z of what is involved in SEO. Won't be able to do it all myself, so will need to build a team. So the monthly number you provided helps with figuring out if it's even worth taking on the client.
 
seoworker10 said:
The issue is finding someone that manages 100s of sites for one client. I've been able to find providers in the same niche and have market rate estimates, but that is to manage one big site compared to this company that has 100s of small sites
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So you just do as all wholesalers do which is giving a fat discount because the buyer is buying 100 of the service.
I mean like charge them for 70 websites according to the market value and give service to 30 for free. Something like this with your preferred ratio of course.
 
4ry4n said:
So you just do as all wholesalers do which is giving a fat discount because the buyer is buying 100 of the service.
I mean like charge them for 70 websites according to the market value and give service to 30 for free. Something like this with your preferred ratio of course.
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This is an interesting method that would be beneficial for both parties. Is this a common practice for wholesalers? What factors are generally considered for finding the preferred ratio?
 
seoworker10 said:
This is an interesting method that would be beneficial for both parties. Is this a common practice for wholesalers? What factors are generally considered for finding the preferred ratio?
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Usually a "wholesale price" means what the distributor pays to the factory and is lower than the market price so the middle man can make money and factory can get rid of the goods fast.

Using this term should be possible in your case too, what you are doing is giving a bulk discount.

I have no idea about the ratio that you should go for, all I know is add 10% to that ratio so you can lower it while bargaining, if your country is the bargaining type.
 
From what I know in the disaster restoration niche, $200 USD per closed lead is the average commission.

My advice is to go research all the top CPA networks and reach out to them directly to pick their brain on what the avg payout for a ead vs closed sale in the niche.

Join CPA FB groups, Skype groups ect and start asking your questions there.

Start with Ringba, sign up and request to join their Skype group that has thousands of members buying and selling leads for every niche you can think of.

As far as management fees and other seo services involved, I would consider keeping that as a separate contract if you can as you will make way more money on driving the leads in the long run.

As someone else mentioned, go to some of the top cpa agencies in US and pitch them as if this is your business, go thru their whole pre-customer sales funnel, get basic pricing and bulk, go as far as you can to get a full proposal, quotes and contracts as if this is your company (do not give them the real company name, say you need to keep that private until you've decided what agency you will pick).

Let the market tell you, you will likely underquote price and timeframe to accomplish things and be in trouble later if you wing it.

As for hiring and finding partners to join the team once you've got a signed contract for all that, feel free to hit me up, I have managed over 200 BH GMBs for 2 years and know the complexities of how to maintain a network that large without footprints ect. If they are all in am agency account, great, there are some tools to integrate them all and pull all data/autopost into one dashboard.

Best of luck!
 
Ask them...

Landed huge clients many times by just being upfront and asking the right questions, also saved tonnes of hours not wasting time producing quotes for clients with extremely unrealistic (and unprofitable) pricing expectations. If you don't ask you wont know.

There is always a number. Just ask them what it is and then figure out if its worth your while...

Problem with SEO work is that clients have a random number in their head that they think it'll be (or that's been pre-determined in a budget meeting by some bean counter), that's generally based on no information what so ever.
 
tidelow said:
From what I know in the disaster restoration niche, $200 USD per closed lead is the average commission.

My advice is to go research all the top CPA networks and reach out to them directly to pick their brain on what the avg payout for a ead vs closed sale in the niche.

Join CPA FB groups, Skype groups ect and start asking your questions there.

Start with Ringba, sign up and request to join their Skype group that has thousands of members buying and selling leads for every niche you can think of.

As far as management fees and other seo services involved, I would consider keeping that as a separate contract if you can as you will make way more money on driving the leads in the long run.

As someone else mentioned, go to some of the top cpa agencies in US and pitch them as if this is your business, go thru their whole pre-customer sales funnel, get basic pricing and bulk, go as far as you can to get a full proposal, quotes and contracts as if this is your company (do not give them the real company name, say you need to keep that private until you've decided what agency you will pick).

Let the market tell you, you will likely underquote price and timeframe to accomplish things and be in trouble later if you wing it.

As for hiring and finding partners to join the team once you've got a signed contract for all that, feel free to hit me up, I have managed over 200 BH GMBs for 2 years and know the complexities of how to maintain a network that large without footprints ect. If they are all in am agency account, great, there are some tools to integrate them all and pull all data/autopost into one dashboard.

Best of luck!
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Thanks. Will keep you in mind if something materializes

jacksi said:
Ask them...

Landed huge clients many times by just being upfront and asking the right questions, also saved tonnes of hours not wasting time producing quotes for clients with extremely unrealistic (and unprofitable) pricing expectations. If you don't ask you wont know.

There is always a number. Just ask them what it is and then figure out if its worth your while...

Problem with SEO work is that clients have a random number in their head that they think it'll be (or that's been pre-determined in a budget meeting by some bean counter), that's generally based on no information what so ever.
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Very good point. I'll be doing that any way, but want to make sure if they say $xxx that I don't say yes even though it profitable. But negotiate something closer to the market rate. I sure they've shopped around and contacted me because they expect a lower quote. Trying to figure out the market rate so I don't give them a steal of a price.
 
I think you already know the answer to your question.

You said that each lead is worth $2,500–4000 on average.

Since they are looking to pay on a per-franchise site basis and you know what they are paying per lead, you might want to anchor your service fee based on what they are getting.

Now, of course, you have to factor in their overhead and all their cost as well as their profit margin.

But as I've mentioned earlier, you should post a job at a freelance platform and post the same specs that your former company expects you to follow on a per-site basis.

Look at the average of the bids that you get and make sure that you're comparing apples to apples.
 
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