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My offline marketing strategies ready for 2017

Discussion in 'Offline Marketing' started by davids355, Dec 30, 2016.

  1. davids355

    davids355 Jr. VIP Jr. VIP

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    I made a thread the other day about new years resolutions and someone mentioned that new years resolutions are just things that you decide on in January and then basically forget about and never action.

    Well I don't think it has to be like that - so I have already started putting action in place to acomplish my new years resolutions in the form or a 3-pronged offline marketing strategy focusing on a few areas of my business:

    Local Flyer Delivery
    This is for my computer repair business and it is targeting local households who may have a computer and need it repaired. I have had 500 flyers printed showcasing my business and the services that I offer to domestic users including servicing, virus removal, new PC/laptop provision and computer setup services. I have been hand delivering these flyers over the last few days to homes within a few miles of my home - keeping costs to a minimum that way I am only paying out for flyers.

    Brochure delivery to Local businesses
    This is targeting local businesses and concerns my IT Support services. I purchased 500 local small business leads from Experion - I picked out these leads and categorised them by yearly turnover, employee size, industry and location - all filters that Experion offer for their data which I think is pretty cool and gives me a fairly targeted list of company name, decision maker(s) and contact details.
    I have prepared a pack for these businesses that consists of a covering letter, a bi-fold glossy brochure and a high quality pen personalized with my business logo and details. I put together a hand written envelope as well. the envelope is addressed directly to the decision maker so I hope that the combination of weighty envelope, hand written address and decision makers name makes it far more likely to get past the gatekeeper and to the right person who can make decisions about IT Support.
    I have to give a lot of credit here to 7878s method because I used a lot of inspiration and details from that method.

    Email marketing to local businesses targeting web design and SEO
    This is the third arm of my business - website design and digital marketing / SEO. For this I have started with 1 niche - hair dressing salons. then I looked up every single salon in my local area using a combination of methods including Google search, local directory search and quizing my partner. I performed some quick research on each company to determine what their website was like, what their online presence was like, a few things they were doing well / not well etc. and then grouped the businesses into a few categories:

    -Has a website thats not very good
    -has a good website but rubbish online presence
    -has everything in very good shape
    -has no website at all

    I am now in the process of sending out customized emails to each business just detailing their current situation, where they are in the local search results for specific local keywords relating to their niche and then a few basic actionable tips as to how they could improve their current position and go above the competition.
    The idea here is that a) I hope its easy to appeal to businesses in this way because I can already pre-qualify them as needing a website / needing help with digital marketing and so on because I can see exactly what they do or dont have and b) I hope that by giving them a few small actionable tips it will show them that I am a nice guy and I am an authority in my industry (I have to credit Jordan Belfort and the straight line persuation system for these points). If they don't want to spend any money they might implement the changes themselves but thats fine as I need clients that are willing to spend some money. if they are willing to spend some money then hopefully they will make contact for more detailed info at which point I can send them a detailed proposal and quote.

    Results
    I have had a few calls and a few clients come from the flyers already. Nothing from the other two ventures yet but I will follow up on this thread if and when I do get some calls.
     
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  2. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    Awesome. I've always wanted to do a side business installing Linux on peoples computers. People who just do basic web surfing.
     
  3. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    Good luck with everything buddy. Especially with the local email marketing, I too want to go that route, have done for a few yrs but always put it off.


    I'll be watching this thread for updates
     
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  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Yea, sometimes I thought of a "porn machine" running on Linux that just can't get viruses for those clients that can't stay off it :)

    Thanks. I'll let you know how that goes. I have emailed about 10 so far and have around 10 sites to go and then another 10 that have no website at all.

    Pretty interesting so far as well - one salon has a world renowned hairdresser and site has very good TF/cf but site isn't ranking anywhere because of bad on page, not mobile optimised etc.

    Anyway, I'll let you know how it goes, and if I get any work then I will probably automate some-what for the next few niches.
     
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  5. eNzim

    eNzim Regular Member

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    Good luck man, I love your idea.
    Offline marketing is soooooo underrated, but in fact has so much potential. You just have to be a bit creative. What most IM-ers don't understand is that people are not that lazy, that you have to spam them your direct link in their face or else they won't care.
    You have to 1. catch their attention with creativity, 2. solve a problem 3. offer value and they WILL find you no matter what.
    I wish you great results in 2017! :)
     
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  6. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    How are you going to sell your SEO through email?

    I think the best way to initiate contact is not mentioning SEO at all. Just try probing. Offer some advice. Target their emotions with greed (how much money you can make them) and fear of loss (how their competitors are "stealing" from them).
     
  7. davids355

    davids355 Jr. VIP Jr. VIP

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    That's sort of what I was going for - I categorised each one and then described how their competitors xyz are in front of them in the results.

    I don't want to close via email, I was watching an interview recently - someone that was interviewed by lion zeal on YouTube - and they were describing how once you get a reply you have a permanent dialogue or channel of communication. That's what I am aiming for - no pushy sale just trying to get a dialog going then I can call them / meet them etc and hopefully close a deal at some point.

    Once again I also categorised them by what I think they need - whether it be a new site, a site refresh, SEO or just some modifications to their local business listing or whatever.
     
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  8. Reaver

    Reaver Jr. VIP Jr. VIP

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    I'm doing an offline marketing business too. It's for an offline service exclusively for local businesses. I'm working on it right now.

    Doing business online is kind of draining me. Plus this gives me a chance to interact with people and use my creativity.
     
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  9. ladyboyboom69

    ladyboyboom69 Regular Member

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    Heres another idea. Check out this company called Review Push. If you contact them you can get pretty good agency accounts. I offer in my management packages ORM and send them a letter with their most horrible yelp reviews in a personalized letter telling them that we can help them manage their online presence for a low monthly fee. Anyways alot of the time they dont even know about these bad reviews! the great thing is that you hit them where it hurts ( emotions ) and it creates some urgency to call you ; )
     
  10. Conor

    Conor Jr. VIP Jr. VIP

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    Didn't read the whole thread yet but I must say this seems like a great strategy so far. I did computer repairs a few years ago and it's definitely not for everyone. All the best with that! Obviously you have more passion for it than I did :D
     
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  11. Faldor

    Faldor Junior Member

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    Sounds like you have a good plan together, it'll be interesting to see how it plays out.
     
  12. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks. Been doing repairs for 20 years :) I don't mind it. IM is my favourite thing but 3 streams is good because it gives me some redundancy in case something doesn't work out.
     
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  13. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    I wonder how much you're going to ask from them considering most keywords like "hair salon cityname" don't get that many searches therefore even if they rank #1 they will not profit THAT much more so they may not even break even from your fees.
    I'm not trying to tell you not to do it, I've tried it myself haha, but I've never understood from a business perspective how that could potentially be profitable unless they pay you shitty wages or the keywords you'll be targetting actually do have a ton of searches.
     
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  14. davids355

    davids355 Jr. VIP Jr. VIP

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    True, it's not the most lucrative niche. I think pretty easy to rank though so I'd me recommending a group of keywords so there would be a little volume there. Wouldn't be charging loads. Ideal scenario would be new site + reasonable monthly seo campaign.

    The thing is as well - because these are businesses on my doorstep I'm hoping to upsell with my other services - IT support, pc repairs and so on.
     
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  15. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    For some businesses where SEO might not be as valuable, you could focus on building them SMS lists so they can build monthly campaigns and keep the customer retention at an all time high.
     
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  16. davids355

    davids355 Jr. VIP Jr. VIP

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    Yea good point.
     
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  17. ridersark

    ridersark Regular Member

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    @davids355 Good one man! Every newbie should be first sent to read your posts. Such a wealth of IM info.
     
  18. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    good share mate
     
  19. MisterF

    MisterF Jr. VIP Jr. VIP

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    @davids355 good luck and hope the new year works out well for you.
    You seem to be one of the honest and down to earth blokes on here ( as well as having an awesome first name ).
     
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  20. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks mate appreciate the comments.

    Thanks mate.

    Thanks mate, comments greatly appreciated!