I made a thread the other day about new years resolutions and someone mentioned that new years resolutions are just things that you decide on in January and then basically forget about and never action. Well I don't think it has to be like that - so I have already started putting action in place to acomplish my new years resolutions in the form or a 3-pronged offline marketing strategy focusing on a few areas of my business: Local Flyer Delivery This is for my computer repair business and it is targeting local households who may have a computer and need it repaired. I have had 500 flyers printed showcasing my business and the services that I offer to domestic users including servicing, virus removal, new PC/laptop provision and computer setup services. I have been hand delivering these flyers over the last few days to homes within a few miles of my home - keeping costs to a minimum that way I am only paying out for flyers. Brochure delivery to Local businesses This is targeting local businesses and concerns my IT Support services. I purchased 500 local small business leads from Experion - I picked out these leads and categorised them by yearly turnover, employee size, industry and location - all filters that Experion offer for their data which I think is pretty cool and gives me a fairly targeted list of company name, decision maker(s) and contact details. I have prepared a pack for these businesses that consists of a covering letter, a bi-fold glossy brochure and a high quality pen personalized with my business logo and details. I put together a hand written envelope as well. the envelope is addressed directly to the decision maker so I hope that the combination of weighty envelope, hand written address and decision makers name makes it far more likely to get past the gatekeeper and to the right person who can make decisions about IT Support. I have to give a lot of credit here to 7878s method because I used a lot of inspiration and details from that method. Email marketing to local businesses targeting web design and SEO This is the third arm of my business - website design and digital marketing / SEO. For this I have started with 1 niche - hair dressing salons. then I looked up every single salon in my local area using a combination of methods including Google search, local directory search and quizing my partner. I performed some quick research on each company to determine what their website was like, what their online presence was like, a few things they were doing well / not well etc. and then grouped the businesses into a few categories: -Has a website thats not very good -has a good website but rubbish online presence -has everything in very good shape -has no website at all I am now in the process of sending out customized emails to each business just detailing their current situation, where they are in the local search results for specific local keywords relating to their niche and then a few basic actionable tips as to how they could improve their current position and go above the competition. The idea here is that a) I hope its easy to appeal to businesses in this way because I can already pre-qualify them as needing a website / needing help with digital marketing and so on because I can see exactly what they do or dont have and b) I hope that by giving them a few small actionable tips it will show them that I am a nice guy and I am an authority in my industry (I have to credit Jordan Belfort and the straight line persuation system for these points). If they don't want to spend any money they might implement the changes themselves but thats fine as I need clients that are willing to spend some money. if they are willing to spend some money then hopefully they will make contact for more detailed info at which point I can send them a detailed proposal and quote. Results I have had a few calls and a few clients come from the flyers already. Nothing from the other two ventures yet but I will follow up on this thread if and when I do get some calls.