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My Offline biz from A to Z...Launching tomorrow

Discussion in 'Offline Marketing' started by LoDownLoad, Apr 30, 2013.

  1. LoDownLoad

    LoDownLoad Registered Member

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    Sup BHW! I made a post a few months ago talking about my first client. From that experience, i went back to the drawing board, did some reading, and "got all my ducks in a row," so to speak. : )
    Now (finally after about 3 months of planning) I'm ready to take MASSIVE ACTION! This post will detail everything I did, how much I invested so far, lead gen., etc. im really looking for constructive criticism, advice, and anything else you guys can add... I trust BHW judgement... Gotten a ton of good info from here VS going broke on whack WSOs.

    BUDGET: 350
    -Domain (GoDaddy)
    -Host (HostGator)
    -Logo (fiverr)
    -500 FB fans (fiverr)
    -500 Twitter followers (fiverr)
    -Business card design (fiverr)
    -Business card printing (JakPrints)
    -1 Premium Wordpress theme (Elegant Themes)
    -PLR Site content, blog posts, and videos (offline Marketing PLR Club)

    LEAD GENERATION:
    -Referrals (Up to 10%)
    -Networking events
    -Word of mouth (Family, friends, business owners etc.)
    -7878 Method (With a cool twist)

    SERVICES: (Keeping it simple)

    -Email marketing-97 Mo.
    -List building, list management

    -Social media marketing-250 Mo.
    -Facebook, twitter, YouTube, etc.
    -Setup & Custom designs included

    -Google Plus Local-300 One time.
    -Optimization & management-97 Mo.

    -Web design (Wordpress sites/themes)-600
    +Mobile sites-250
    +Site management-97 Mo.
    +Content creation-??? (Not sure)

    -Local SEO (DEFINITELY OUTSOURCE)
    -Keyword research
    -On-site optimization
    -Link building
    -Rank for 2-3 keywords

    COMMUNICATIONS:
    -Phone (Google Voice)
    -Email (Gmail)
    -Video (Skype)

    OUTSOURCING:
    -Fiverr
    -Odesk
    -Digital Point forum
    -Deviant Art
    -Black Hat World

    FINANCE:
    -Paypal (Payment processing & invoices).
    -Paypal Card swiper for my iPhone 5
    -Mint money management software.

    LEGAL:
    -Contracts from the post by Tacktical!
    -Project proposal sheet from graphic river.

    That's pretty much it in a large nutshell . I came up with a business card strategy that I'll test out in the weeks to come. Of course I'll share it here for everyone. I'm a semi-newbie that's actually about to dive in... Feet first ; ) lol.

    THE GOAL:
    -Complete Automation
    -At least 2500 a month to start out, then scale up once I get in the swing of things.
    -Quit my crappy job... I make a little over 900 mo. slaving in a warehouse (Nike sucks )

    INCREASE THE BOTTOM LINE:
    -I plan on making sure each web client purchases hosting and domains through my affiliate links.
    -Shared hosting... HostGator offers this so I can host a clients site. Not something I'm ready to jump in right now but for sure in the future.

    Here's what I'm needing a bit more advice on:
    1.Pricing- am I too low, too high, or what? As you can see for instance w/ local seo I don't have much of an idea. I just know higher competition=more money!
    2.Systems- I need a system to manage/streamline all of this.
    3.Recommended books/courses/advice on outsourcing & Social media marketing.
    4.Social- I need some solid social media strategies I can implement w/ each client verbatim. I know each network is different.

    I appreciate any advice or comments! It's high time I make something of all this information I've gone broke trying to acquire the past 2 years.

    I'M READY! =D
     
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  2. Goal Line Technology

    Goal Line Technology Senior Member

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    Good luck
    Great attittude
     
  3. LoDownLoad

    LoDownLoad Registered Member

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    Thanks a lot! I'm sick of the 9 to 5, modern day slave work. I feel like I'm better than that, especially with everything I've learned these past few years. Action and success is the only thing on my mind. I have ZERO fear at this point. None whatsoever.
     
  4. Izzma

    Izzma Regular Member

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    Awesome plan OP!

    Wish you the best of luck with your journey. :)
     
  5. Alinea

    Alinea Junior Member

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    Google+ Local you can do $400-500. Websites $600 is good for a minimum - charge more for additional features. I will sometimes charge less for people I know, but the hosting affiliation still adds a good amount. Not like it's difficult anyways; the most hassle for me is usually picking out a theme or dealing with domain/hosting. Don't forget about good old static HTML too. Everyone's so into Wordpress they usually overlook it. It's more secure and loads faster. I don't know about the pricing for the other stuff. Videos are easy upsells.

    Good call on keeping it simple.
     
  6. dumbfox

    dumbfox Newbie

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    Excellent blueprint, if you can find the time to see it through despite your 9 - 5 job the the sky will be your limit.
    Do post your progress here to encourage the rest of us.
     
  7. jak19

    jak19 Elite Member

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    subbed, good luck
     
  8. kenkenms

    kenkenms Newbie

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    not bad, update news once you earn
     
  9. OregonDuckingIt

    OregonDuckingIt Newbie

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    Good that you have a plan. But you guys and gals drive me up the wall with your pricing.

    Absolutely nothing should be priced at $97 per month. I see this and immediately think you used IM products to determine pricing.

    $97/month for email marketing and list building. Excuse my french, but FUCK NO!

    $250/month minimum. Plus a one time setup fee of $395 (with the option to waive this fee)

    Let me explain.

    First, and probably most important, is your own sanity. Cheap prices attract cheap customers. Cheap customers will tend to eat up 80% of your time. Cheap customers are a pain in the ass. You will grow to hate this business. Dealing with a large number of customers can be maddening. Less customers who pay more is a much better plan.

    Second, just because they can do this themselves for much less money doesn't mean they know how to do it correctly. You are not paid so much for the service as you are for your expertise. Knowledge is worth far more than $97/month. Any fool can offer email marketing for $97/month but can that same fool do it as well as you... do they understand and execute the nuances as well as you?

    Third, is this great concept called lifetime value of a customer. Assume you generate ten new customers per month for the business owner. Each of those customers will spend on average $1,000 over the life of being a customer. That's $10,000 in revenue that you just gave away for $97. That's a customer acquisition cost of $9.70 per customer. That's an acquisition cost to revenue ratio of a little more than 1:100 (meaning for every $1 spent on your service, they generate $100 in revenue). Who's the sucker here? You!

    Fourth and finally, you peeps are commoditizing our industry. Said another way, you're creating a market where competition is based solely on price, not expertise.

    Stop selling your services and start selling your knowledge that solves your customers problems.

    Look at it like this. A professional who specializes gets paid well for what they do. They invested in their education (both financially and time), and they know how to do something that their customers do not. Doesn't that sound just like you? If it does, shouldn't you be handsomely compensated for it?

    I swear, one day somebody is going to grasp what I'm saying and make kick ass money in the process while enjoying what they do.
     
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    Last edited: May 1, 2013
  10. LoDownLoad

    LoDownLoad Registered Member

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    LOL! You got my full attention on that one! Since this is the first time I'm seriously jumping out, the only price models I have are that of IM products (blame WSOs). Makes much more sense to charge based on knowledge & expertise. I'd like to have my sanity in tact on this journey. THANKS SO MUCH FOR THIS REPLY!

    $250 minimum monthly sounds much better. I need people like you to keep it real and get on my ass if I get off track. I really need a mentor.
     
  11. OregonDuckingIt

    OregonDuckingIt Newbie

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    Some people will argue that it's better to charge less and have more customers. And there are valid points to the argument. Personally, I would rather have fewer customers who pay more. Makes it easier to handle the logistics and to be selective with who I do business with.

    It's best to research the industry you're targeting and then determine if your pricing structure is fair to both you and your customer. Never are you required to have set prices across the board in a specialized service business.

    This is the shit we know better than 99% of the business community. Like I said, they can sign up for Constant Contact and such and do it themselves for far less money, but they still don't know how to do it correctly. That's what allows you to place a premium price on your services.

    Never under value what you peeps know. Do you think any lawyer, CPA, doctor, engineer, ad nauseum, ever be taken seriously and/or respected if they gave away their services for $97/month? Um... No! We are the doctors and lawyers of the Internet marketing world.
     
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    Last edited: May 3, 2013
  12. LoDownLoad

    LoDownLoad Registered Member

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    Very true.... I'll start off asking for budgets. From there I'll determine if a client is worth dealing with. I'm handing out business cards today. Not to random people though, only those who have already told me they know X amount people looking for IM/Design services, or people who I strike up conversations with while out. Going to Starbucks in about an hour or so. Also, got a few ideas for getting leads face to face. I'll keep everyone posted.
     
  13. LoDownLoad

    LoDownLoad Registered Member

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    Starbucks: ran into a guy I met up there 2 months ago. A tennis instructor, he's had SEO done before... He said he wants to introduce me to his old SEO guy that ranked him a while back. Also said he wants meet back with me. Not really sure how to approach this one so I'll play it by ear.

    Called my first client (Woman who owns a bar), she said she's going to start sending people to my site... She has lots of local biz connections. Told me a few months ago that she tells all her biz owner friends about me... Only problem was I didn't have business cards! I set up a meeting w/ her at the bar this weekend. Got some great food over there btw!
     
  14. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Evernoted ;).
     
  15. JayBay

    JayBay Newbie

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    This is fantastic advice. What's the mathematical formula here for the lazy? (Like me :p) And can you recommend a kick ass hands off SEO service?

    To add: Positioning is key. From what I understand you can justify higher prices easily by positioning yourself as a marketer. Tell those guys that you charge higher prices and you're not cheap because you know how to generate a flow of customers to their business who'll stay loyal. You know how to get the people coming to their website to do what they want them to do! CALL! (If for website design or something) You're selling qualified customers, higher conversions, more exposure, etc not just a pretty site. But you want to start low to build confidence, I get that. However, getting a "no" selling low and "no" selling high sounds exactly the same! Besides people perceive higher prices as higher value. So just don't stay low!
     
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  16. OregonDuckingIt

    OregonDuckingIt Newbie

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    Figures you'll need:

    * price of your service
    * number of new customers projected (very conservative estimate from you)
    * gross lifetime revenue per customer (figure obtained from your customer)

    Calculations

    * customer acquisition cost = # of new customers projected / price of your service

    * Total lifetime gross revenue = # new customers projected * gross lifetime revenue per customer

    * revenue to customer acquisition cost ratio = total lifetime gross revenue / customer acquisition cost

    Notes

    * be sure to use a conservative figure for number of new customers projected.

    * you can substitute gross revenue with net revenue if those figures are available. This gives your customer a better picture of what they get back in terms of profit vs marketing dollars spent.

    * notice the post above about positioning. The problem you're solving for your customer (the business owner) is subtly given to you. Solve those problems and ensure your customer experiences a positive ROI (return on investment) and you'll be successful.

    * finally, not having a website or email list IS NOT your customers problem. Answer 'Why' they need/want those things and you'll expose what the problem really is that needs to be solved.
     
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    Last edited: May 3, 2013
  17. LoDownLoad

    LoDownLoad Registered Member

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    Beautiful post my friend! That alone is enough to break down barriers and really seal some deals. I think this will really help me land small & large clients... Which after reading everything that's posted so far, makes me want to aim higher than I originally planned. Screw it I'm going for the gusto! As i posted earlier fear is a non-issue for me at this point. I've cold called, sent emails, etc. I'm confident in what I can offer and know exactly which tasks to outsource to those better suited for the job.

    As far as pricing, I'm officially raising it. As far as projected customers, i'll stay on the conservative and say 3-5 verbatim. Btw I'm going to a few shopping centers to drop some cards off at a few strategic spots. I'll keep everyone posted!
     
  18. SolitonIM

    SolitonIM Newbie

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    OregonDuckingIt is right. For a while I ran a computer services business. I was even providing Xbox 360 flashing and repairs. I used Craigslist for advertising because many local people went there to look.

    Being new to business, I started chasing down the competition's prices, even though I was offering a superior service. I got quite a lot of customers but not only was I making $40 flat fee on PC repairs (CRAZY!) and being constantly asked for a "discount", I was dealing with cheap assholes. I would repair their computer, educate them on keeping it secure and clean, and they would call back 3 days later saying that the computer was messed up again and it was all my fault (Even though it was clearly theirs).

    See what I got for being cheap? I brought my price up to $50 an hour and made sure I charged for EVERY expense and fee I had to. My minimum charge was one hour labor + hardware/software. Not only did I make SO much more money, but my clients went from being cheap assholes from CL to respectable customers who are willing to pay for great service.

    Moral of the story, definitely raise your prices and sell yourself a price point which you believe you're worth. I was so much happier dealing with reasonable customers. Some even left a tip sometimes. I mean what do you really lose by asking a high price? They say no?

    So, get out there and make us proud!
     
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  19. japemethe

    japemethe Junior Member

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    Zero fear is something that is great to have. Too many in this business have fear which holds them back. Best of luck to you in this endeavor, I do hope that you are able to report to use your good success.
     
  20. marishal

    marishal Registered Member

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    Congrats! how did you get your first client? (which method worked for you)
    How many clients did you touch before you got it?