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My New WH Pinterest Journey. Selling an Ebook Without using Amazon/Kindle

Discussion in 'My Journey Discussions' started by shezboy, Jan 16, 2015.

  1. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    Hi Guys,

    I have contemplated this for a while now and due to a few other projects I put off starting a journey thread until I could put in enough time to make sure it was kept updated on a regular basis.

    So here it is, a journey of a method that I don't know if it will work or fall flat on its face but I guess we're all about to see.

    I have chosen Pinterest as my traffic source and I am doing everything white hat and manually using just one account with no form of automation. I'll also hasten to add that I am no Pinterest expert so if this works out it means that anyone can pick this up and start using it. Ooh, I guess I could throw in the phrase "newbie friendly". :)

    I have a blog based site that was set up some time back to promote a diet/fitness/healthy eating ebook about cutting out sugar from your diet. It's nothing fancy but it looks OK.

    I also have an ebook that I wrote on the same subject. I have previously sold the ebook on Amazon as a Kindle and although it sold I always felt that the sales could have been much better and that Amazon may not be the best choice for selling an ebook. I know, I know, right now there are Kindle authors who have huge numbers they can quote at me about their sales and how awesome Kindle is etc.

    And that is fair enough but for me, as a marketer who has sold ebooks for many years from my own sites, I felt there was something lacking about Kindle and what the seller actually got out of it.

    Selling it as a Kindle seems to dictate the price you sell your book for as it's surrounded by 100's of similar books and their average prices tend to have a bearing on what price you sell your book for. I could write a marketing method, create a PDF of it and sell it from my own website for $37 but if I took that exact same book and placed it on Kindle then it would drop to $10 or less.

    I appreciate that Amazon can drive a ton of traffic to your Kindle book but at the same time it shows other books, similar to your own, along with it.

    Plus there is the issue about Amazon not sharing any details of the buyers of your book so unless you start placing opt-in forms in those books you'll never be able to follow them up or sell to them again. Whereas if you sell directly from your own site then you can do that. Ok, there are pro's and con's to both sides of the coin but for me, with this journey thread, I am going to sell my ebook from my own website and use only Pinterest for the traffic.

    I will share all of the details and everything that I do during this journey and nothing will be left out. At the end of the journey I will probably flip the site either on Flippa or on BHW - who knows? I guess we'll cross that bridge when we come to it.

    As I am not a Pinterest expert I would be very happy for any experienced Pinterest users to share their advice and tips about using this as a traffic source. After all, this threads main aim and goal is to share the details of a method that anyone can use and they won't need much money to get started with it.

    I hope you'll enjoy following along regardless of the outcome :) and I am happy to answer any questions as well as take advice on how it could be done better.

    Thanks,

    Shez
     
  2. badut jenaka

    badut jenaka Regular Member

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    Interesting. I will follow your thread shezboy..and good luck..:)
     
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  3. Faldor

    Faldor Junior Member

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    I'll follow your journey. Sounds like a good plan
     
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  4. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    Here are some more thoughts/notes about not using Amazon.

    With Kindle there some restrictions on what you can and can't do and these can be a pain really. If you sell as a Kindle then you are restricted on the content that's used for the description of your book and Amazon tightened up the rules around what is and isn't acceptable as content withing the actual book.

    We know why they had to make those changes (PLR content among others) but fair enough, they don't want their platform full of the same books under different titles. But if you sell your ebook outside of Amazon then you can get away with adding in some PLR content in to your book.

    I wouldn't suggest that you just slap a load of PLR articles together and sell it but adding in a couple of PLR articles won't really hurt things.

    When you promote something from a website that you own and control then you can be more creative with how that site looks and you're able to use videos and opt-in boxes etc. You can't do that on Amazon for Kindles.

    And I know that some people may point out the sheer number of Kindle owners that your book is exposed to but you need to look beyond the 'broad figure' of users. Yep, for sure, there are a HUGE number of Kindle devices out there but that doesn't mean that total number is how big your market is. Your book may only interest a small percentage of Kindle device owners and even then your book is going to be listed along side others with similar books to yours being suggested to your potential buyer.

    Everything needs to be kept in perspective rather than being blown away by the large customer database that Amazon has access to. Not everyone is gonna be interested in what you're selling.

    Shez
     
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  5. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    So today I have set up my Pinterest account and followed some boards that are related to my niche and I've repinned and favourited some others. As this is a new Pinterest account I intend to do this steadily and not go nuts.

    I have signed up to e-junkie as I am using them to deliver my ebook to customers.

    Later I will edit the blog as the ad for the ebook still point to the Amazon listing where it used to be sold from.
     
  6. K.H.R

    K.H.R Jr. VIP Jr. VIP

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  7. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    Well, life is open to change and IM is no different. I have chosen to change the traffic generation method from Pinterest to Twitter instead as I have a lot more experience with Twitter thanks to my ShezBlogging days :)

    After writing up a new sales page for the book and creating a new Twitter account I am off and running already. The Twitter account in new so I am being good with it by following the well known accounts in the diet/health niche and retweeting their tweets while also sharing content found on other websites.

    I set up some "Google alerts" for my main keywords and when it finds some relevant content I simply Tweet it out. This makes my Twitter account look clean and Whitehat. Other users will follow the account due to the content being shared and as yet I haven't pushed my own page apart from place the URL of it in my Twitter profile.

    Over the next few days I'll expect to increase my followers and begin to make use of hashtags so my Tweets are seen by more users. I'll also take advantage of what ever is trending each day too.

    I am trying to keep this as simple as possible to that anyone can follow it. If creating your own book and selling it from your own site seems too daunting then you can always set up a small review site and add some CB products to it (or products from any other affiliate network.)

    Don't worry about taking reviews for the products from other sites either as the traffic generation model here doesn't focus on Google or search engines.

    More updates to follow.

    Shez
     
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  8. drilonnn

    drilonnn Junior Member

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    Any update shez? Looking forward to an update. And what's the goal?