My mother came up with a website idea in the Recipe niche, she wanted to call it Yum.com and I found out it was taken. I advised her to try Yumm but it was taken too. I said she should try a .com for ease of search, she could probably get a .net but every site I've run had to use that. The idea isn't even 24 hours old and since the Yum and Yumm is food/recipe niche, she said she won't do it. I am losing my voice explaining how the concept of hers is unique, and that there's a competitor in EVERY market, doesn't mean you quit. But because the first name that came to her mind is taken, she quits the whole thing. And she thinks I'm treating her awfully because I'm encouraging her not to quit. I told her to think of a new name, she thinks I need a new name NOW and I never said that. Women in their 40s.....Lord help me. I just want her to have something of her own to run.