Back in 2009 or 2010 an international company sent me a C&D for using their images and company name on a site that I monetized using adsense. They were one of my original C&Ds so I was a little rattled and took the site down because I feared losing that adsense account. I ended up losing that adsense account anyway because I spammed 5,000 posts a month on a well known classifieds site for several years and those guys complained to Google. The site at the time was only making about $1,500.00 - $1,800.00 a month anyway so it was not crippling. Fast forward to yesterday and we have the same company telling me that I am violating their marks and want me to give the site over to them. The monetization method is CPA and the revenue from last year was exactly $36,312.40 so this is going to be a bigger loss even if you factor in inflation, cost of living, etc. Also this is a subdomain as opposed to a stand alone site so if I shut the domain down I shut down a variety of ancillary revenue opportunities in the same niche. Not going to happen. I've redirected the subdomain to a generic offer in the same niche and told them that it was no longer taking advantage of their good name and will revert back to the original once in a month or so. Lesson learned: 1) I lost a ton of money using adsense on this back in 2009/2010 as opposed to testing other methods to monetize. 2) A C&D does not mean you have to abandon an opportunity you came across... just make a left turn and handle it differently. 3) Prepare better than I did back in 2009/2010 as a subdomain redirected will solve the "problem" as opposed to having to shut a site down. Sometimes when you mess around in areas that are gray/black you'll have to prepare to bail or adjust in the event that the big boys catch you and try to hit your knuckles with a wooden ruler.