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My money idea: Target small businesses with direct offer for improved version of their website ready

Discussion in 'Making Money' started by Pr7de, Feb 12, 2017.

  1. Pr7de

    Pr7de Newbie

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    Hello everyone,

    I want to share an idea with you I will be starting on tomorrow and would like to know your thoughts!

    Plan of action:
    1. Identify small business who have existing poor quality websites
    2. Use one of my empty domains to create a quick ''new website'' for them with Divi Theme
    3. Send the small business an e-mail that I have made a new website for them and if they are interested they can buy it and I can further customize it for them.

    Basically the idea is to target those small businesses that have horible looking websites and didn't pay attention to it anymore. Now if I can send them a link with a much improved visually appealing version of their new website I hope that they would be more easily drawn to take the offer.

    Furthermore was thinking if I could implement a hosting affiliate commission into this strategy as well.

    Hope to see your thoughts on this!

    Cheers
     
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  2. Lunaaa

    Lunaaa Elite Member

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    Sounds good.
     
  3. Alaindeloin

    Alaindeloin Regular Member

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    Most "small business" owners do not read their emails...
     
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  4. MusicMedia88

    MusicMedia88 Junior Member

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    You got yourself a good plan there! Target your local market and perfect your pitch before expanding out to other local cities. If you stay persistent with this, I'm sure you'll be successful!
     
  5. patriotnews

    patriotnews Senior Member

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    Good idea, but seems like a lot of work for a cold call.
    Why not pick a local niche, build a generic turnkey to showcase your skills. Build out a good, better, best version to showcase, then when you email them, call them, and/or show up at their business, you'll have something to show to 20-30-80 businesses, instead of building 20-30-80 websites without a sale.
    In your sales pitch email, explain to them the issues on their site.
     
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  6. LostConnection

    LostConnection Senior Member

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    Sounds like a solid plan.

    I used a similar method when starting out with my web design agency, just instead of whipping up a Divi site myself I hired a guy to do it for me. Gave him an excel with a few hundred businesses and their websites and he put together simple sites on my hosting platform.

    Then I emailed some of the businesses, gave them a couple of hours and called them. We set the sites up under my agency's domain, so the smb guys could easily type an address where they can find the site (hard to close deal on the phone if the web address is an IP address or a random string of numbers/letters, plus it makes them feel special).

    When I'd called through most of the first batch of companies I sent out emails for the next batch and just kept calling.

    Also gave them a time-frame during which the site would be available and then I'd just delete it. Sort of twisted their arm into setting a deadline for the decision, but mostly did it only if I couldn't close them there and then on the call.

    Got me started really nicely, I'm sure you will find success with your version of the method as well!

    Do tell us how it goes when you get started.
     
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  7. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    i was surprised to learn that some people (lawyers!) don't have a web presence.
     
  8. DestinyInfinity

    DestinyInfinity Jr. VIP Jr. VIP

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    Sounds good.
    The sticky point will be, how you identify the companies with the most success rate. If a company has a bad website, maybe they are not interested. We have now 2017 and every small company was offered a website from anybody. Even the one guy store in the nowhere of africa was offered a website from any indian guy.
    So have you plans to your 1.) how you identify this companies?
     
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  9. uncutu

    uncutu Elite Member

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    Good luck, hit it hard you will get sales. I worked as a web dev with a guy who did exactly that. He had a few people working as sales agents for him and so long as you're reaching out to prospects, you will be getting paid.

    Something is fishy though. People like you who register today with a post count of 1 never post threads like this.
     
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    Last edited: Feb 12, 2017
  10. goblinsystems

    goblinsystems Jr. VIP Jr. VIP

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    Great plan, having a finished product will put you miles ahead of all the other telemarketers just spam calling.

    Like another poster said, these tech unsavvy owners might not even be reading their emails. If you could go visit them in person you'd probably have a really high success rate. A phone call might work but you'll have to get past their automatic defensive reaction.

    Good luck! You can do it.
     
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  11. Pr7de

    Pr7de Newbie

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    Wow, thank you so much for all this amazing feedback, that is extremely helpful and encouraging!

    Points I will implement in my plan:
    • Approach by E-mail, phone and in person for higher success rates
    • Give them a time-frame before the site gets deleted to increase decision speed
    • Explain them the issues on their current websites (mobile functionality etc.)
    • Look for ways to outsource and scale this method by use of Sales Agents/Web Developers

    I am starting this experiment now and will update you all on the progress!
     
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  12. LostConnection

    LostConnection Senior Member

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    Nice to see you "improve" the method already before starting out. Those who adapt best win biggest and all.

    Oh, and as mentioned above by @goblinsystems, if you can visit the place in person, do it. I did that to a few of the local shops (telesales just turned out to be way more profitable for me due to the distance I had to travel vs just making the call) and the results were great. Had a tablet with me to demo the responsiveness and they loved it.

    And now, get to work
     
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  13. Pr7de

    Pr7de Newbie

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    Promised you all that I would keep you updated and so here it is:

    1. Identified the first business within about 15 minutes looking around on google maps in my local city at restaurant's websites and found a Thai restaurant with a very outdated and badly designed website and read in a review that they started a second restaurant recently (with an equally badly designed website) so that means business is going well for them.
    2. Created a new website for them on one of my unused domains and spent in total about 7 hours on the design and customizing it with their data and pictures sourced from review websites.
    3. Drafted an e-mail for about an hour and wrote very non-sales kind of tone, gave them a link to ''their new website'' and asked if they would like to ''keep it'' then I would be happy to come by in person or if they were too busy to get it done for them through phone or e-mail. I quoted them a price of 250 euro.
    4. Received a reply just now that they liked the website very much and would like to meet sometime end of March as they are very busy at the moment due to a local festival that started today and will last for 2 weeks approximately.

    This is great news for me, the reply sounded like they were genuinely interested. As I will be departing abroad in middle of March to start my own (offline) company, I will try to push the date back to middle of March or end of March through skype/e-mail. In the meantime I will continue and repeat this process for a second business. Do you all have any tips or do's and don'ts in closing this deal?

    Thank you again for all the support!
     
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  14. TheLordDSK

    TheLordDSK BANNED BANNED

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    Hmmm sound very typical and casual, may work in 2007 but bro we are in 2017, small business already have better designs than default ones offered by wordpress for example, or they simple dont have a website.
    First find that small businesses you are talking about, then try to convince them to let you make a website for them (Or they may acuse you of copyright), check their website if they have one and try to do it better. This is not as easy as you think, to make a good template you need a lot of CSS skills, this is luck based work and not even a little stable. When you do what you are planning please share some proves with us, but novadays it is hard to find businesses interested in this kind of offers unless you are VERY GOOD AT CSS. You may also scam an old man little market but this is immoral bruh :(

    I am only being realistic.
     
  15. BloodyNinja

    BloodyNinja Power Member

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    So many professional salesmen in this topic :D

    One of the top rules in sales: first sell, then execute.

    Even better if you can get money upfront but at least get a goddamn signature under the contract before you start taking your ass off the chair.

    If you can't sell before performing a service, your problem is not the service but selling skills. Such approach won't lead you anywhere. People will perceive your services as cheap, thus shitty.

    Would you go to a dentist, who would first do your teeth, then ask whether you would like to buy his service or not? It's just absurd.

    What you should actually do:
    1) Go talk to business owners
    2) Tell you worked for a company doing websites. Tell you cannot show the websites you did there because of NDA or make up some other excuse
    3) Tell that because they will be one of the first clients of your company. you will make 1 page for them for free. If they like it, they can pay for the whole website. If they don't, they are not going to loose anything. Epic win for them. F%cking deal of the year.

    but ffs don't ever make any work before you reach some kind of agreement with a client.
     
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  16. Merylnoire

    Merylnoire Jr. VIP Jr. VIP Premium Member

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    impressive
     
  17. trappstarr82

    trappstarr82 Newbie

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    I seen someone else do something similar in here before. The difference was he physically mailed a before and after picture of their website and included a hard object such as a stylus or pen in the envelope to spark the potential clients curiosity enough to actually open the envelope. He charged $500 per site at the time and said he got 10 orders out of about 50 letters. So he made $5000 in a week according to him. Maybe you could incorporate something similar.
     
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  18. TheLordDSK

    TheLordDSK BANNED BANNED

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    YEP, you expanded my opinion, just what i thought when reading this topic. FIRST SELL THEN EXECUTE, LATER SHARE.
     
  19. TheNumbersGuy

    TheNumbersGuy Jr. VIP Jr. VIP

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    Sounds like it could work!

    I think you should create some generic template of just one company / industry (e.g. Thai restaurant - have a before and after side by side of the website & target that industry).

    I think you would be using too much time making a website for each one of these potential clients. (like others have said - you should get a contract or the money in hand prior to doing any work for them).

    Good Luck!
     
  20. propipper

    propipper Junior Member

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    The main thing at the sit down meeting is to:

    1) Listen to their needs
    2) Explain how you will fulfill those needs with little effort on their part

    Too many people get that far, go to a meeting and don't have the sales skills to close the deal because they only talk about their product, how great it is, there's no one else like it. Truth is, web design is becoming more and more elementary. Drag and drop sites make it easy for anyone to build a website. Their design may suck, they may not have time, but if they really want to cut you out, they can do it themselves. Make it easy for them to want to keep using your company's services.

    Also, don't forget to "cross sell" them on stuff. Residual things that will keep making you $$$, like hosting, marketing, social media, maintenance, etc.

    Let us know how it went.
     
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