Hello, I'm trying to get my web design firm off the ground. I'm already fluent with photoshop and know minimal PHP coding, however, I intend on working exclusively in wordpress (as in, make custom wordpress sites for all of my clients). My first official job is to redesign a French news site. The client is a friend of the family and as of now he has a simple, generic-looking wordpress site. I want this first project to serve as a test bed for my design and coding skills, as well as internet marketing (hence why I'm here). Currently I have a clean adsense account in my posession. The plan now is to drive up traffic of the site using a combination of unethical techniques (blackhat) and subsequently increase my adsense earnings. These techniques include: Email Marketing: From my research the gist of it entails using a dedicated (or vps) host to send thousands of emails to people (perhaps your targetted audience and in this case quite possibly French news readers). Is this technique easily detectable by google adsense? Also, what's a good application to use for mass email spamming? Won't the usage of such an application have an adverse affect on the performance of my website (if the app and website are on the same host)? YouTube Marketing: Probably the easiest technique. This entails uploading news video snippets in French and at the end of the video show a link to the news site. Also add annotations (make the whole video frame a clickable link) and having the url in the video description. What do you guys think of my plan so far? Am I destined for failure? Is there anything I can do to enhance these methods and increase my adsense earning further?