Local SEO is supposed to be mostly about citations as opposed to backlinks from what I've read and heard repeatedly over these last few months. Yet I just did some research on Google and Scrapebox. I type in a keyword and area and my local business doesn't show up in the 7 pack of Google. My site is 15 years old, has great content, has the citation in the footer, good website optimization, etc. I did some research on Scrapebox and my site has 110 citations currently (I plan on increasing this of course). Then I checked out my competitor who is constantly showing up in the local 7 pack and he has 100 citations. I checked the page ranks of the citations we both have and they are about even. What's the deal?