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My legit business e-mails landing in spam box - how to avoid?

Discussion in 'Black Hat SEO' started by ItsHere, May 14, 2012.

  1. ItsHere

    ItsHere Junior Member

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    OK. So I've started my first online business - I am not playing with BH stuff at all, got many tips from forum (and I am very thankful for it Brothers). The think is - when I try to reach my new, potential customers, my mails in 90% landing in their junk folder. I have no idea why, I never tried to send huge amount of mails from my domain's mail, never spammy etc.

    How to avoid that? I don't want to burn initial contact, just because their spam box algorithm...

    I will be appreciated for all answers :)
     
  2. blackberry

    blackberry Power Member

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    A lot of filters at hotmail, gmail and many other mail providers have filters that will put your email in the spam box if they contain the following words:

    VISA
    gift
    giftcard
    gift card
    girft cards
    free
    f.r.e.e

    There are many more such words and phrases. Refer to this link and avoid the words and phrases. Rewrite your newsletter basically so they don't contain these words/phrases:
    Code:
    http://blog.mannixmarketing.com/2009/08/spam-trigger-words/ 
    There might be an updated list, just google "spam filter keywords" and work from there.


    Hope this helps you.
     
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  3. ItsHere

    ItsHere Junior Member

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    Thank you blackberry for useful info. I am still not sure why e-mail landing in junk box.
    Today I was pissed off, I have just received message from my friend I met a few days ago. I sent her short and simple e-mail from my business e-mail.
    She replied today and said that she is sorry that she didnt reply faster but my email landed in her spam box (she use Gmail). And I didnt used any blacklisted words etc. Have a look anywany, here is content of the email I sent to her:

    "
    Hello Judith!
    It was great to chat with you last time in front of Tropicana Guest House :)
    I will be around there tomorrow so maybe I will pop up :D
    Let me know when you make a FB profile, my one is www.facebook.com/XXXXXXXXXXXXX
    Have an awesome and inspiring day!

    XXXXXXXX
    [[[[ here I added my avatar which was hosted on my Dropbox acc ]]]]
    "

    Is it a fault of linking something from my Dropbox? Or fault of any links included in my e-mail? Hell, I saw one day a post of the guy who send mass spam and advised people to send first email simple and without any links attached, and then next e-mail with links to avoid spam box.
     
    Last edited: May 14, 2012
  4. ugjunk

    ugjunk Jr. VIP Jr. VIP Premium Member

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    Try using services like aweber or mailchimp (I love mailchimp). MailChimp has an awesome rate of 98% which lands in Inbox.
     
  5. ItsHere

    ItsHere Junior Member

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    ugjunk, do you mean to send all my business e-mails through mailchimp? What about address XXXX@mydomain.com, it doesnt looks better? Or I can set up in Mailchimp that people will see my XXXX@mydomain.com as an original address (source) the mail came from? I am quiet confused...

    UPDATE2: I don't understand - I sent two e-mail with same content and one link to my business website. Yahoo.com approved it and it landed where it should, g-mail throw it to the junk box. Sounds like g-mail is much aware of mails from unknown places..
     
    Last edited: May 14, 2012
  6. danny1

    danny1 Regular Member

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    It could be that your email address, e.g. XXXX@mydomain.com has been blacklisted by certain mail providers. You could test this by using a new, fresh CPanel email address.
     
    Last edited: May 14, 2012
  7. ugjunk

    ugjunk Jr. VIP Jr. VIP Premium Member

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    That never happened with me. Make sure that your Subject for the email is clean and doesn't include those Free or other sorts of keyword mentioned by blackberry. Also, mailchimp will show your business email address.

    I think you should even try out Aweber. Since aweber costs only $1 for the first month, it's worth taking a try to test out everything.
     
  8. ppcmaster

    ppcmaster Supreme Member

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    how are you sending it right now? tell us more and we can help
     
  9. inumel

    inumel Senior Member

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    g-mail is weird the thing is if your domain isn't a reputable one gmail will automatically send it to junk. Send another email to her without adding the http:// and space out the . com and it should go to her inbox. G-mail is funny like that sometimes
     
  10. Narrator

    Narrator Power Member

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    Have you set the SPF records for your domain? If not, all of your outbounds will get flagged.
     
  11. ItsHere

    ItsHere Junior Member

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    SPF records? I have no idea :D How to do it?
     
  12. blackberry

    blackberry Power Member

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    Its easier than it sounds.

    Have you got Cpanel?

    If so then click on "Email Authentication"
    Then click ENABLE

    Everything else should be automatic. If not then its a matter of simply clicking ADD and then type in your domain name and then click save for all boxes.
    One box needs your mail server ip(s) address, so enter that too.


    Then save and you got your SPF record.


    Try sending again, and let us know if it still goes to the spam folder or not.


     
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  13. Narrator

    Narrator Power Member

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    If you are still having trouble after setting the SPF records, you may also need to set PTR records which has to be done by your host. It's basically a reverse lookup for the ip address your sending from. If you have a dedicated IP address it must be set to a domain.
     
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  14. hellohellosharp

    hellohellosharp Power Member

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    @OP

    Landing emails in the Inbox is 10x harder than just mass mailing.

    Here is why your emails are ending up the spam box.


    1. Your email has words in it that are triggering spam filters.
    2. Your headers are incorrect (this is a very broad accusation of a very detailed and intense topic).

    Your problem is most likely #2, and it is a huge pain to fix. You need DKIM, PTF records, Reverse IP, etc. to line up correctly.

    Send an email to your gmail account. Open up the email and on the top right you see a little dropdown arrow. Hit this arrow and do "Show Original"...

    This will show all the headers of the email.

    Now open up an email from a verified company OR from a list you are signed onto that is using Aweber and do the same thing. Compare the two.

    Here is a recent one from Adscend Media in my inbox...

    Code:
    [COLOR=#000000]Delivered-To: CENSORED[/COLOR]
    Received: by 10.68.28.130 with SMTP id b2csp151047pbh;        Mon, 14 May 2012 21:38:27 -0700 (PDT)Received: by 10.60.0.129 with SMTP id 1mr2197181oee.33.1337056705225;        Mon, 14 May 2012 21:38:25 -0700 (PDT)Return-Path: <bounce@adscendmedia.com>Received: from adsweb1.adscendmedia.com (adsweb1.adscendmedia.com. [199.59.164.3])        by mx.google.com with ESMTPS id ec7si12845564obc.22.2012.05.14.21.38.24        (version=TLSv1/SSLv3 cipher=OTHER);        Mon, 14 May 2012 21:38:25 -0700 (PDT)Received-SPF: pass (google.com: best guess record for domain of bounce@adscendmedia.com designates 199.59.164.3 as permitted sender) client-ip=199.59.164.3;Authentication-Results: mx.google.com; spf=pass (google.com: best guess record for domain of bounce@adscendmedia.com designates 199.59.164.3 as permitted sender) smtp.mail=bounce@adscendmedia.comReceived: from adsweb1.adscendmedia.com ([199.59.164.3]:38636 helo=localhost.localdomain)	by adsweb1.adscendmedia.com with esmtpa (Exim 4.77)	(envelope-from <bounce@adscendmedia.com>)	id 1SU8q9-0001lI-Az	for CENSORED; Mon, 14 May 2012 22:54:25 -0500Date: Mon, 14 May 2012 22:54:25 -0500To: CENSOREDFrom: Michael Thompson <michael@adscendmedia.com>Subject: Adscend Media UpdatesMessage-ID: <764932285c3407c43c6a9141c9a443ae@localhost.localdomain>X-Priority: 3X-Mailer: PHPMailer 5.1 (phpmailer.sourceforge.net)MIME-Version: 1.0Content-Type: multipart/alternative;	boundary="b1_764932285c3407c43c6a9141c9a443ae"X-AntiAbuse: This header was added to track abuse, please include it with any abuse reportX-AntiAbuse: Primary Hostname - adsweb1.adscendmedia.comX-AntiAbuse: Original Domain - gmail.comX-AntiAbuse: Originator/Caller UID/GID - [47 12] / [47 12] [COLOR=#000000]X-AntiAbuse: Sender Address Domain - adscendmedia.com[/COLOR]
    Okay, so anyway, the BEST thing you can do is use a third party client like Aweber or MailChimp. These companies already have their headers setup perfectly.

    If this really isn't an option, here are some things you can do.

    • NEVER, and I mean NEVER, use the PHP mail() function. Use a client like PHPmailer instead and go thru an SMTP server.
    • Make sure the From address and the Reply to Address both exist.
    • Include a non-html version of your email.

    Hope this helps!
     
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  15. ItsHere

    ItsHere Junior Member

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    Thank you for all answers :) I set up PTR records with my dedicated IP, now it works perfect :)
     
  16. blackberry

    blackberry Power Member

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    Great to hear that.

    Good luck :)