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My Lead Generation Site Converting 15 + % Ideas to boost BHW >? Take a look

Discussion in 'White Hat SEO' started by benjarvie, Jan 14, 2013.

  1. benjarvie

    benjarvie Junior Member

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    Hi People,

    Can you please take a look at a lead generation site ive had put together and tell me your thoughts.

    I use this lander for PPC traffic and it converts at around 15 - 20 % for Landscape Gardening quotes.

    http://www.bensbackyard.com.au

    Ive had this custom coded for wordpress but my developer has made it quiet clunky and its a shit fight to build out pages whilst keeping the general layout.

    Has anyone on here seen a wordpress theme with the same type of feautures/layout that has all the right elements for seo also.

    I want to ensure yoast and other seo plugins can still work ok whilst ensuring its optimized for conversions.

    Will all the conversion guns on BHW id love to hear your 2 cents on the following.

    - what theme is out there thats robost that caters for SEO
    - what elements you believe are missing that will impact on conversions
    - example of a similar url that you know converts better than this.
    - whats the best theme for mobile lander lead generation (currently i will only use PPC mobile traffic as click to call as my sites not optimized for mobile)

    I will implement the suggested changes as this thread progress's and report in conversion stats.

    another thing i forgot to note is that i want to broaden my targets so that I have a lander for all forms of high pressure cleaning with my geo targets such as suburbs / city etc - so its important i get my site structure right.
     
    Last edited: Jan 14, 2013
  2. champ5

    champ5 Newbie

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    I don't have answers to your questions, but the lead form should be at the right side. I don't have studies to proof this, but I remember, that I've read it would convert better. And it makes sense, because you read from left to right (at least in english) so you want to do your action at the end of your reading, not at the beginning.
     
  3. humvee9

    humvee9 Power Member

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    i think i can help you on this ! plz add me on skype
     
  4. benjarvie

    benjarvie Junior Member

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    Thanks for the tip champ 5 still leaves a few questions unanswered - can anyone else on BHW with such landers offer some input here ?
     
  5. stratocentric

    stratocentric Junior Member

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    Don't take this the wrong way...but two of the three pictures look like "before" pictures...there really isn't a picture there that sells.

    Words tell...pictures sell so maybe a couple before / after pics or a couple with a little more interesting landscaping. Aside from that the web looks good!
     
  6. krzysiekz

    krzysiekz Senior Member

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    I agree, the first picture on there is not that great. I think it in a way might even look more like a before picture. The second and third slider images are better, though. You're getting a pretty decent conversion out of PPC, good stuff.
     
  7. moneysavvy

    moneysavvy Junior Member

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  8. virtualc08

    virtualc08 Supreme Member

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    There are lot of things that has scope for improvement here :

    1. The landing page can be improved in terms of design. Go to BST there are a lot of them who can do a laning page for $100
    2. Your form is below the fold ( for laptops ). You might be missing on conversions because of this.
    3. Get a good copywriter to write a good copy.
    4. A/B test your landing page. Test test and test more. You can use this http://visualwebsiteoptimizer.com/
    5. Test everything!
    6. Put a clickable phone number. This will be helpful for mobile visitors.
    7. Create different ad groups and create specific landing pages for that. Helps you with your quality score and your cost per conversion will also decrease.
    8. Use better forms. See user interaction in forms. ( You can track this also ) . helps you see if people are abandoning the forms and understand why they are doing that.
    9. Put live chat on your website. Helps you drastically improve your conversions. Check this out http://www.livechatinc.com/
    10. Let me know how all these thing goes. If you need help I am just a PM away.

    Good luck!
     
  9. benjarvie

    benjarvie Junior Member

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    Thankyou for your ideas.

    Do you know if livechat has a negative effect on seo and or quality score for PPC ?

    at the moment my adwords campaign is tight/segmented etc and am frequently tweaking copy to boost CTR.

    Ad copy does need to be tweaked I agree - at the moment im rolling out suburb pages to get more organic exposure to help reduce my CPA.

    re mobile traffic for adwords im running strictly a click to call campaign which is quiet effective but your right i need a mobile friendly version for my organic traffic at the very least.

    curious to hear what you have to say about the impact on organic rankings and quality score from the live chat ....

    thanks again mate for your time.
     
  10. benjarvie

    benjarvie Junior Member

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    your spot on mate - and no offense taken i want this site to be ripped apart...

    the pictures are missing the mark i agree. after doing some tweaks recently my VA picked some pics randomly and ive dropped the ball by not having that fixed...... thanks for reminding me !