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my last couple hundred bucks

Discussion in 'White Hat SEO' started by indianaxjones, Sep 20, 2012.

  1. indianaxjones

    indianaxjones Junior Member

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    short and sweet:

    Down to the last couple hundred bucks in my pockets.
    Just paid personal trainers rent at a new gym.
    I am somewhat new to this city, so not established here.

    I bought an aged domain (2001), set up the site, posted a few ads on free sites, started social media profiles.

    -where is my money best invested from this point to promote my business?-services, etc.

    not looking to be spoon fed, just some advice so I have a better chance of at least landing a new client, and work on getting money back into the bank.

    thanks in advance. can PM.
     
  2. ja1myn

    ja1myn Senior Member

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    Your post leaves too many open questions. I don't get what the three bullets have to do with anything. Are you basically looking for advice on how to monetize your aged domain?
     
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  3. scribeforthetribe

    scribeforthetribe Registered Member

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    I think he's probably looking to get his website that advertises his personal training service locally to the top of the Search Engines. My personal opinion is to buy GSA Search Engine Ranker which is available for sale on these forums for less than $100, lifetime and you'll probably need some proxies. I buy mine off a service offered on this site, private proxies for about $2 each and I order 5 - 10 a month, recurring. Then study, study, study, while running some GSA campaigns in the background.
     
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  4. indianaxjones

    indianaxjones Junior Member

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    yes, sorry about the open ended post. I am trying to do exactly this promote my website that advertises my services locally to get business.
     
  5. bo2kmm

    bo2kmm Registered Member

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    Forget renting proxies and buying tools etc - tread this as a simple marketing exercise. Web should only be part of that.
    1) Make sure your website is properly set up and professional looking, with contact info etc.
    2) Register your site with any local directories, google places etc - unless you are in a massive market, you should be able to get it ranked somewhat. At least make sure you come up first when searching for variations of your business name - ie make sure people can find you when they are looking for you specifically, at a minimum.
    3) Get involved in social media etc, particuarly facebook page. - Photos etc to make it professional.
    4) Go offline - approach the local newspaper or similar. Even in 2012, this can work well if done right. If you are in a smaller town, or there is a paper for your area (ie not a big national paper). Ask them to write a small feature article on your new business, and offer them the incentive of a competition prize, such as "3 months free personal training" or something. The cost is your time, but you will get people who pay - it's publicity, aka free advertising. Perhaps explain that you are just starting out, you want to consider advertising with them, but you would like the feature first both to help get you going so you can afford adverting, and to show that the response from their paper is worth it - be confident but not arrogant. You could even offer to write a short column on fitness each week - they get a free columnist, you get your name out there.
    4) Be creative, think of who you can align yourself with - sports store, things like that.

    Websites are great but don't rely on it early on - with tiny budget you will go broke waiting for Google to do what you want! Personal training is 90% word of mouth, both real life offline and social media. What you need is to get your first clients at any cost, even freebies, and it will take off from there provided you are any good!

    Best of luck
    Matt
     
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  6. Marcink99

    Marcink99 Power Member

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    craigslist ads and adword ppc. if its crosfit gym maybe some crosfit forum
     
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  7. N-Likes

    N-Likes Newbie

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    Hmm.. you already bought a domain.. Is it "local"? If it is not you probably would consider a domain with "local taste" (eg. the city name in it). Register in local directories, YELP etc.. Google+ page / Google map, social media marketing.. That's all I can think of right now lol.
     
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  8. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

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    Firstly, create a google places listsing. Do keyword research so that you may get the highest search volume for your area for "gyms, fitness, etc". You get your first adwords coupon for free. It gives you $75. I believe you get that from here https://www.engageforagencies.com/. Then run an adwords campaign for your gym related to those keywords you picked out. Signs on the side of the road don't hurt either. Those would have to be professionally done though, not drawn on by hand lol. Hope this helps.
     
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  9. jetti789

    jetti789 Junior Member

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    I would go offline. Get business cards.
    I would hit up the local barbershops and hair salons within a 5 mile radius of the gym. Why barbershops and hair salons? People who spend money to look good are great targets.

    You have to get your name and face out there.

    good luck.
     
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  10. Techxan

    Techxan Elite Member

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    Occupation:
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    Find a couple of local celebrities, news people, radio personalities, or such. Just pick a local high society type. Offer your services to them for a couple/few months. Be sure t get a picture with them at your place of business.

    Mention the fact that you worked with them personally when people ask about your experience, and keep pics of the celebs around the business so customers will see them.

    Sponsor a tournament and put out a press release, You can often get donations for prizes in exchange for good pr from the sponsoring company. List them on your web site and printed material, spring for them a plaque for sponsoring a "Youth event". People who do business with these business will see that you are active in the community, it will raise their awareness of you.

    Start a free class for seniors, young people, church, teachers, or whoever. Their family and friends will learn of it.

    Build a really good website with nutrition, fitness, and other healthy living information. Rank this site locally, not nationally. Give them something for their name and e-mail and start a list.
     
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  11. indianaxjones

    indianaxjones Junior Member

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    Thanks for everyone's help. I thought jan would be the big turn around time for me to get new clients. However, I am getting very little inquiries both online and offline.
    I have plastered at least 2000 business cards total in shops, on cars, in people's hand, etc.
    99% of my inquiries have been from cl or yelp. Zero activity from the cards/website.
    I want to implement the ideas above, particularly training a notable celeb or local face. I live In Las Vegas and there seem to be plenty but I keep failing on being able to contact them.
    Jan/Feb is my best chance. I haven't made any profit since I started this thread and am desperate and driven to get something going.
    Thanks for any fresh input in advance.
     
  12. indianaxjones

    indianaxjones Junior Member

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    BuMp

    would running an ad at a local high school newspaper be worth the investment or just another waste of funds?
    and still open to any and all ideas.

    Thanks
     
  13. noorhazari

    noorhazari Newbie

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    You should create a facebook page and invite local people to join.
    Build a large friend list of local people. Also try word of mouth marketing.
     
  14. MASSEY

    MASSEY Newbie

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    For local you need to populate your site with loads of content and you will get hits. You don't need to get involved with buying all sorts of tools.
     
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